Porter’s five forces analysis on shipping industry

Target of the report The primary reason for this report is: To have a diagram of the Strategic Management of PAL. To survey various procedures applying distinctive expository ideas, devices and methods of Strategic Management To give proposals to conceivable key erection for the Shipping businesses in the coming days dependent on discoveries of the report. 1. 3. Procedure The organization sites, yearly reports, vision and mission, qualities and destinations, different booklets and manuals and so on were concentrated to recognize the techniques of the Shipping industries.Top level administrators and different representatives were additionally counseled to have their sentiment on the reason of various key moves of the organization. The hypothetical bases for the reports are essentially those educated as a major aspect of Strategic Management course. The business intensity and viewpoint have been checked on. The apparatuses and methods, for example, Strategic gathering mapping,PESTLE in vestigation, Porter's five powers model of rivalry, SOOT examination, Key Success Factors (SF), five essential nonexclusive business techniques and different procedures like partnership, expansion, and so on were applied. . 4. Extension and confinements This report has secured key business methodologies of the Shipping according to target clients. It additionally canvassed procedures in organize development, operational systems The report likewise has endeavored to give experiences in the techniques of item offering and separations, client administrations, key union with different accomplices, confirmations, industry seriousness, Ethics and CARS, Corporate culture and authority and so forth. The report likewise has certain restriction too.It has not been conceivable to oversaw because of time limitation. 2. Hierarchical Overview PAL is the world's seventh biggest sea transporter and worldwide top 100 plushy chain arrangement supplier in delivery which has a similar Mother Company Ne ptune Orient Line (NOEL) About Neptune Orient Lines: Neptune Orient Lines (NOEL) is a Singapore-based worldwide transportation organization, with center organizations in holder transportation and gracefully chain the executives. Worldwide quality of more than 12,000 workers 0 Revenue adding up to US$8. Billion out of 2013 Mol's transportation and gracefully tie organizations cooperative energies to make all out worth chain' for its clients. Buddy Liner: Container Shipping and Terminals 0 World's seventh biggest delivery administrator O SUDS. B income (IFFY) 0 160 + long periods of constant activity 0 Global system serves 33,000+ areas in 150 nations 0 130+ vessels, 6. MM Tees, 10 terminals. Buddy †Moving Business Forward PAL is the world's seventh biggest sea bearer, offering in excess of 80 week by week benefits and more than 500 calls at in excess of 140 ports worldwide.We give holder transportation and worth included flexibly chain the board benefits through our global deliv ery arrange which joins top notch moderate tasks with best in class data innovation, gear and internet business. Transportation and coordinations organization. With more than 160 years of experience, PAL has the information and the ability to enable our clients to develop their organizations and haggle in an undeniably mind boggling and ever-changing worldwide commercial center †regardless of whether that is wandering into new domains or developing in effectively created markets.With our exceptionally serious travel times, appeal for administration unwavering quality and greatness and duty to supportable worldwide exchange, shippers the world over spot their trust in us to give them the worth they have to contend in the present worldwide economy. Administrations Shipping administrations spreading over the world's significant exchange paths Extensive U. S. Middle system to encourage inland arrive at Priority access to PAL claimed and worked terminals on the U. S.West Coast and k ey terminals in Asia Vertical aptitude o Refrigerated and atmosphere controlled freight o Garments on Hanger PAL Fleet PAL has one of the universal delivery industry most innovatively progressed and earth neighborly armadas PAL puts resources into our hardware to guarantee we furnish clients with the most effective administrations. We work a cutting edge armada of roughly 150 vessels. In accordance with our ecological responsibility, we keep on improving the presentation and proficiency of our ships.The quality of our compartment armada is firmly coordinated to the interest for both lineal and feeder courses. Our own vessels are supplemented by administrations with union accomplices and space contract understandings that give adaptability to change limit and react rapidly to client needs and new chances. The normal period of PAL compartment ships is under 9 years and each vessel is affirmed with the most recent ISM (International Management Code for the Safe Operation of Ships and f or Pollution Prevention) gauges.

New Business Venture Forms of Business Free Essays

A New Business Venture Going into business isn't as simple as a snap of a finger. On the off chance that it were, more individuals would have one and be effective at it. Anyway that isn't the situation. We will compose a custom article test on New Business Venture: Forms of Business or then again any comparable theme just for you Request Now There are numerous means you should take and the most ideal approach to do that is in making a field-tested strategy. Ebert and Griffin state â€Å"Before putting away time and cash, the beginning stage for basically every new business person is a marketable strategy in which the business person altogether creates and portrays her or his business technique and shows how it will be implemented† (p. 7). In the situation, I am a designer who has made a thought that will be reasonable for the every day needs of purchasers. There are numerous issues that can impede my advancement as a business visionary. The situation expresses that I come up short on the money related and the executives aptitudes it takes to start and even own my own business. For instance, I am monetarily unfit to â€Å"fund† the costs that will be important to start any speculations expected to start this task. I’m negligent of how I’m going to start creation of my thought. I’m additionally mindful of comparable creations that might notice the offer of my own, be that as it may, â€Å"Innovations are not in every case new products† as expressed by Ebert and Griffin (p34). There are three types of business: sole ownership, organization, and company. There are numerous points of interest and detriments in the various types of business comparable to my undertaking. In the first place, as sole owner, I wouldn’t work under anybody and could be my own boss.I could make up the guidelines and could create what I needed dependent on my own thoughts. Nonetheless, considering I don't have the assets, it would be amazingly troublesome realizing that I would be â€Å"personally subject (or liable) for all obligations of the business† (AIU Online, 2010). Thusly, there are organizations. Ebert and Griffin express that a â€Å"partnership is a sole ownership duplicated by the quantity of accomplice owners† (p41). That’s incredible on the off chance that I am feeling uncomfortable with my aptitudes and would prefer not to go into something alone.I can utilize the abilities of my accomplices and I likewise am supported up monetarily in light of the fact that the cash won't be coming just out my pocket. Just as my odds of getting financing will increment. However, my and any thoughts must be settled whereupon can cause issues among all accomplices. Finally, there are organizations. â€Å"Corporations are organizations that have property rights and separate status from the proprietors and they are monetarily at risk (or mindful) (AIU Online, 2010). This type of business is incredible concerning the measure of obligation you are answerable for. As a proprietor, I am responsible for just the measure of assets I contributed. Anyway the hindrance of this kind of business is the way amazingly expensive it is fire up. Between the three unique types of business, I would decide to go with association. With an association, all accomplices can test out in thoughts for the creation and we could arrive at a very much created end. Additionally somebody may have abilities that I don't possess.Someone may â€Å"contribute a notable name or uncommon expertise† as Ebert and Griffin state (p41). Obligations will be many, and with co proprietors not exclusively will they be appointed out be that as it may, it will give all the proprietors more opportunity to do different errands that may not be business related. Since you are in an association your odds of getting financing may get simpler. Advance open doors are significant for your business start up to be fruitful (Ebert Griffin, 2009). There are a few financial specialists, projects, and banking offices that are accessible to you.In end, with business openings being endless, and the assets to begin those, couple of, organization is the best methodology for this situation. So as to be fruitful in business today reserves are not by any means the only thing one needs to have. Having thoughts, a marketing prudence, and time the board are required also. Set aside the effort to make a business arrangement is the initial step anybody needs to make when choosing to go on an undertaking. At that point you will realize what your all out venture is, who you need to include, where you will start and how you will back everything. It can mean the ascent or fall of your business. The most effective method to refer to New Business Venture: Forms of Business, Papers

Writing to Attract a Certain Readership

Writing to Attract a Certain Readership The process of writing is more than just knowing how to put words together â€" its also about knowing how to put words together effectively. Proper grammar, while necessary to achieve a certain level of professionalism and validity to your writing, will only get you so far as a writer. There are also nuances like tone, aesthetic distance, connotation, and style that are necessary considerations if you wish to achieve a particular purpose with your words.ToneTone is the writers attitude toward his or her readers and toward the subject matter, and works the same way in writing as it does in meeting someone for the first time and establishing a connection or rapport with them. Have you ever met someone for the first time and immediately liked that person because of their attitude? Or maybe conversely, you met them and immediately disliked them because their attitude?As humans, we subconsciously pick up on signals others give us through their body language, word choice, articulation, and approach to a topic. Language is a mathematical process in its basic rules of syntax and grammar, but beyond those, it turns into a pure art form that can be manipulated in multiple ways to communicate. Although its more difficult to pick up on a writers tone than it is to pick up on a speakers tone (because we dont hear the inflection and volume of the writers voice), tone is still present, and it is still a subconscious indicator for the audience.This is why it is so important as a writer to consider the tone that comes across in your writing. Measuring that tone against your intent is a crucial step in creating effective writing that will capture your intended audiences attention and achieve the goal you have for your content. If you are selling something, a positive, expert tone is best; if you are writing to persuade your readership to vote for a particular candidate, using the majority of the content to criticize that candidates opponent too often comes across as juvenile and unprofessional.Aesthetic distanceA writers aesthetic distance is their emotional involvement in their work. As with tone, often it is easier to determine emotional involvement when you can hear the words and inflection; however, it is still present in the written word. In the same sense that a speech can be boring and monotone, showing little to no emotional involvement on behalf of the speaker, written content can take on the same sound, even if that sound is only in the readers head while reading your words.Take the following examples:Product A was released last year and has grown in popularity. Customers have given rave reviews and the online buzz is continuing to spread. Try it today and see what everyone is talking about.I admit â€" I was skeptical at first. Despite the glowing online reviews of Product A, I didnt expect the exceptional quality, amazing features, and ease of use that I encountered when I tried it for myself. Now, I know it is a product that I not only cant liv e without â€" its one that I cant wait to share with my friends and family.Now ask yourself which one shows more emotional involvement on behalf of the writer. Its obviously example 2, and beyond showing more emotional involvement, it is also the more interesting paragraph to read. In marketing, this is the type of paragraph that will get and hold a readers attention because it is personal, it is emotionally involved, and the aesthetic distance (or lack thereof) of the author creates a better rapport with the intended audience.ConnotationWe all know that a words connotation is important, especially when it comes to communicating with a wide audience. Just as an author would want to avoid bias and stereotyping in his or her writing, its also equally as important to pay attention to the connotation that words might have to all audiences reading the content. Is there a word that would have a negative connotation to a certain readership? If so, its best to replace that word with somethi ng less combative or risky in order to avoid alienating your readership.In the same sense, if you are narrowing your writing to a very specific audience, the connotation of a word can have a big role in this process. This is where buzzwords and jargon are likewise helpful â€" if you know the words that will get a certain audiences attention, use those words and know the connotation of them before you do. Usually this requires research, but a Google search will generally give you all of the information you need to know about a words connotation and denotation among various audiences.StyleStyle in literary terminology refers to the way a writer expresses a particular thought or idea. It is the concept of how word choice, while crucial, is only one part of the puzzle; a writer should also consider the most effective way to communicate that idea. Should it be through humor? Candor? Persuasion? Again, knowing your audience and knowing which style would be most attractive to them is impor tant if you want to communicate your message in the most effective way possible.Knowing your audience is everything. Spend the time researching on the front end to do this, and modify your tone, aesthetic distance, connotation, and style to make it happen.

Investing and the internet - Free Essay Example

Sample details Pages: 4 Words: 1292 Downloads: 1 Date added: 2017/06/26 Category Finance Essay Type Analytical essay Did you like this example? Investing and the Internet The pervasive influence of the Internet has had far-reaching implications for both markets and investors around the world. The Internet has allowed individual investors to flood into the marketplace armed with an unprecedented and almost unlimited amount of information. This phenomenon has led to serious changes in how markets operate and respond to new information. Some of these changes have been negative and some have been positive, but this paper will attempt to demonstrate that the overall impact for investors has been for the better. Along with nearly every other aspect of life, the Internet has forced the world of investing to undergo a democratization process that ultimately has proved and will continue to prove beneficial for the individual investor. The Internet has benefited the individual investor with near-instantaneous access to information, a change in the nature of shareholder influence and power, and lowered costs and barriers to entry. With the mindfulness of the som e of the negative aspects of the Internets influence and the wherewithal to exploit the benefits, individuals can work towards financial independence on their own terms. Don’t waste time! Our writers will create an original "Investing and the internet" essay for you Create order The first and most obvious benefit of the Internet is the vast amount of information available to investors. What was once an arduous and time-consuming process of requesting financial documents from investor relations departments, now only requires a brief search to reveal not only official financial documents, but also mountains of blog posts, analyses, and minute-by-minute news for a particular company. According to the 2014 Brunswick Investor Use of Digital and Social Media Survey[MD1], investors are increasingly relying on blogs (up 7% year-on-year to 59%) and social media (up 2% year-on-year to 26%) to research the market or individual investments. More importantly, online engagement is having a greater influence on individuals investing decisions (up to 27% investment decisions influenced by blog posts). (2014 Brunswick) This has allowed individual investors to quickly increase their knowledge on companies and the market as a whole. However, investors should be mindful of the potential downfalls of having so much information available. The issue about investors having so much information available depends on the relevance of the information to the decision and on how well-equipped the decisionmaker[sic] is to use the information. (Barber, Odean 46). In fact, an overabundance of information can actually lead inexperienced investors to feel overwhelmed and unable to separate useful analysis from irrelevant or misleading information. In the investing industry, this is widely known as analysis paralysis. Though these points do have merit, the act of being mindful of these biases will help investors overcome them and, over time, investors will become more aware of what useful, relevant information is and what is not. In fact, what is most important and beneficial for individual investors is long-term  nancial planning and asset allocationas opposed to speci c stock or asset selection. (Barber, Odean 4 5) According to Dick Davis, individuals should tune out the overabundance of information. One of the worst things that can happen to a long-term investor is to be instantly and totally informed about his stock. (para 2) Especially for a well-planned portfolio, the medias daily ineptness is of less concern to someone who is truly a long-term investorand maintains that long-term focus even when listening to the daily news. (Davis, para 33) The increased access of information is leading to a paradigm shift in corporate governance of publically traded companies. Scholars have noted that many companies are suffering from falling attendance rates at annual general meetings of shareholders. (Grzybkowski, Wojcik 2) With multinational corporations stretching to every corner of the globe, it is virtually impossible to get every shareholder from various countries together in one place. So, while it is unlikely that the Internet will completely supplant face-to-face meetings for corporate governance, the Internet is supporting the development of a global marketplace for corporate governance. (Grzybkowski, Wojcik 14) Tools must be developed for shareholders to vote in important board decisions, lobby companys investor relations department, and get in touch with other shareholders through electronic means. This new dynamic is changing how executives operate in the boardroom. While it is unlikely that a small, individual investor w ould have a massive impact on the overall course of a company, a cohesive group of investors, brought together through the Internet, could have enough clout to influence corporate policy. (Barber, Odean 53) Just as websites like Kickstarter or Indiegogo are able to rally investors behind a product or a new company, it is feasible that individual shareholders would be able to form groups or coalitions to help influence policy in huge, traditionally structured companies as well. The most beneficial aspect the Internet has had on individual investing by far is the reduction of costs and barriers to entry associated with the buying and selling of securities. The proliferation of online brokerage firms like Scottrade, Fidelity, TD Ameritrade, and others have drastically reduced frictional costs of investing, or to be more exact, retail investors have seen a dramatic decline in the commission rates they pay to trade securities. (Fuhrman) As the rapid expansion of start-up, online brokerage firms suggest, the marginal costs of services such as enabling a customer to review a portfolio or the status of trades are essentially zero, and such services can be provided 24 hours a day, every day. (Barber, Odean 43) The fact that these brokerage firms are available at all hours of the day, no matter what part of the world the investor is in, is hugely attractive to those investors who are stifled by the office hours and regulations of larger, traditional firms. Also, the overhead for these companies is far less than that of huge banks and brokerage firms, so those large companies may not be able to adapt and adjust to woo customers away from online brokerage firms. Subsequently, this forces traditional brokerage firms to lower their prices and scramble to add additional services. For example, as the prices for traditional financial service advice goes down,  nancial advisors [must] provide more servicesfor example, tax planning, tax preparation, estate planning, and insurance planningto differentiate themselves from the on-line providers. (Barber, Odean 45) These services will prove to be an advantage for consumers as financial advisors become more specialized and better able to convey more complicated information that, for an individual investor by themselves, would be difficult to comprehend and implement correctly. So, the Internet still has a major influence on services provided in the real world by traditional financial service compani es. The Internet has fundamentally challenged the status quo in the investment world. Access to greater amounts of information, critical changes in corporate governance and individual shareholder influence, and the dramatic decrease in the cost of trading securities are all intertwined and have both positives and negatives. Though the negatives do have various degrees of merit, the overall impact of the Internet ultimately tips the scale in the individual investors favor. Works Cited Barber, Brad M., and Terrance Odean. The Internet and the Investor. The Journal of Economic Perspectives (2001): 41-54. PDF. 16 Oct. 2014. Brunswick Group. Investor Use of Digital and Social Media Survey. New York, NY: Brunswick Group, New York Office, PPT. 16 Oct. 2014. Davis, Dick. The Stock Market and the Media: Turn It On, But Tune It Out. The American Association of Individual Investors Journal May (2008): 14-16. Web. 16 Oct. 2014. Fuhrmann, Ryan C. How The Internet Has Changed Investing. Investopedia. Investopedia, 6 Feb. 2012. Web. 16 Oct. 2014. Grzybkowski, Michal, and Wojcik, Dariusz. Internet and Corporate Governance. 6th Global Conference on Business and Economics (2006): 1-21. Web. 16 Oct 2014. [MD1]Does this need any formatting, such as italics? Im not sure.

Meursault Is An Absurdism - 1499 Words

In a universe full of chaos and injustice, society imposes an unspoken order in attempt to control the unknown. Everything must have an explanation, whether justified through social, scientific, or religious means. This notion creates expectations for how people should emotionally respond to events around them. However, when one does not conform to these expectations, a complex conflict arises between that individual and the surrounding society. The Stranger, a translated novella by Albert Camus, takes place in the early 1940s and revolves around Meursault, a French Algerian. Developed through a presentation of his own thoughts, it grows clear that Meursault is an absurdist. He believes that his actions lack significance, refuses to†¦show more content†¦The funeral director is the first to discuss this with him, critically stating, â€Å"You don’t have to justify yourself, my dear boy. I’ve read your mother’s file,† (Camus 4). By leaving Maman under the care of the senior home, Meursault should feel guilty for his actions since he was his mother’s â€Å"sole support† (Camus 4). However, he feels no guilt, similar to how he lacks any sentiment of sorrow during the processions. Individuals of society are conditioned to have a specific pattern of emotional responses elicited by inevitable yet critical life events. Regardless of whether genuinely affected or not, all are expecte d to conform to these behaviors. Thus, it is what Meursault does not do that makes his character such a prominent cause of concern in the context of the literary work. The absence of an emotional relationship with Maman develops justification as to why Meursault did not cry at her funeral, nor feel culpability for placing her in the nursing home. Camus develops the social outcast aspect of his character through these instances of defiance to social rituals. It is significant to consider how although Meursault s preoccupations are unusual, he still runs through the motions of cultural norms. He attends the funeral, has a girlfriend, and enjoyed the companionship of his friend Raymond. The real threat of hisShow MoreRelatedCamus Philosophical View Of Absurdism In Meursaults The Stranger1175 Words   |  5 Pagescharacter Meursault. No opening sentences of the novel and body somersaults absurdist outlook on life, his emotional indifference and detachment to people, and his passive be quiet alienation from the rest of society. he doesnt even know which day his mother died and to him it, ‘doesnt mean anything’ anyway. Throughout this novel camus explains to us through the actions of his main character, what he meant by the game. Along with that, Camus portrayal of the philosophical view of absurdism, and lastlyRead MoreThe Topic of Defiance of Societal Rules in The Stranger Through Absurdism1018 Words   |  5 Pageswhat extent does the topic of defiance of societal rules in The Stranger convey the theme of Absurdism in the novel? The sub-themes of femininity, individuality, and isolation connect to the overarching theme of absurdism as an acceptable way to live life. Albert Camus conveys the idea of Absurdism throughout the novel through the main characters. The Stranger is written from the perspective of Meursault, a young male with an absurdist mind-set. From the beginning of the novel his indifference toRead MoreThe Death Of A Free Man1454 Words   |  6 PagesAfter committing murder, Meursault was arrested and put in jail. While in jail, he had to see the magistrate a few times, and in those visits he found himself being irritated because of the heat. As Meursault was being questioned, he felt the air â€Å"getting hotter and hotter† (Camus 69), and it creates a mood of irritation. He did not want to hear anymore of the imposing tirade given by the magistrate. Then Meursault stated that he â€Å"could see the red sand and feel the burning of the sun on [his] forehead†Read MoreLiterary Analysis: How Meursault Is Indifferent in the Stranger, by Albert Camus874 Words   |  4 PagesLiterary analysis: How Meursault is indifferent in The Stranger, by Albert Camus Although Meursault is the title character and narrator of Albert Camus’ short novel The Stranger, he is also a somewhat flat character. His apparent indifferent demeanor may be a convenience to Camus, who mainly wanted to display his ideas of absurdism. And as a flat character, Meursault is not fully delineated: he lacks deep thought and significant change. His purpose is that of a first-person narrator whose actionsRead MoreExistentialism And Absurdism In Jean Paul Camuss The Stranger1389 Words   |  6 PagesCamus’ novel The Stranger exemplifies his philosophy of absurdism. At first glance, it appears to be similar, if not the same, to Jean Paul Sartre’s philosophy of existentialism. However, the two are, in fact, significantly different in thought. While existentialism suggests that a person can create their own meaning in life, absurdism states that the search for significance is foolish because there is none to begin with, but people should still accept (an d indirectly reject) what life has to offerRead MoreAlberts Aimless Absurdity898 Words   |  4 PagesIn Albert Camus’ novella, The Stranger, he exposes his beliefs on absurdism through the narration of Meursault. Camus’ definition of absurdism is a philosophy based on the belief that the universe is illogical and meaningless. Camus, founder of absurdism and French Nobel Prize winning author, sends the reader his underlying theme that life is meaningless and has no ulti-mate significance. This underlying theme of life’s absurdity is extremely personal to Camus through his own individual experiencesRead MoreAbsurdism In Albert Camuss The Myth Of Sisyphus1051 Words   |  5 PagesMyth of Sisyphus, Camus). Absurdism asserts that the world is complex and chaotic and that searching for meaning of any kind is futile. This suggests that life itself is meaningless given the indifference of the universe towards human existence. To understand absurdism, one must, as Cam us does, reject all notions of god and allow that the significance of human life is only understood through acceptance of human mortality. This is reflected in the main character, Meursault, as the change in his consciousnessRead MoreAnalysis Of Meursault A Stranger To Society1026 Words   |  5 PagesMeursault, a man living in Algiers, takes a bus to Marengo to attend his mother’s funeral after receiving a telegram. After the funeral, he seems unaffected by her death and he briefly describes his outing with Marie, his co-worker. Later on, he meets Raymond, an abuser of women, and agrees to go with him to his friend’s beach house. There, he gets entangled in a ruthless murder, and is ultimately sentenced to death. During his last hours, Meursault realizes how meaningless and pointless life isRead MoreThe Stranger - Meursaults Trial Essay1020 Words   |  5 PagesAfter only a few days of trial, the jury in The Stranger declares that the main character, Meursault, is t o be executed by guillotine in the town square. The trial and its verdict are one of the important parts of the novel, as Albert Camus uses them as a metaphor to summarize the two main tenets of absurdism. Camus uses the trial and persecution of Meursault to express his belief that the justice system is flawed because of his absurdist ideals that truth does not exist, and human life is preciousRead MoreAnalysis Of The Absurd 1184 Words   |  5 PagesThe Absurd It is safe to say the idea of absurdism can be linked to meaningless, and other such words that express a destination without the means to there and vice versa. In Camus’ famous fictional novel, he shows how one’s perception of life can be effected when faced with death. The Stranger reflects Camus’ philosophical stance on absurdism. There is no truth, no certainty, or any unwavering, non-relative laws in life. There is no sense in pursuing impossibilities. But if life is in a sense pointless

Aggression Nature/Innate Factors Free Essays

There is no simple or single entity which we can call aggression† (Stainton Rogers et al. 1995, p. 169). We will write a custom essay sample on Aggression Nature/Innate Factors or any similar topic only for you Order Now What does this statement mean and what are the implications for Psychological theories which attempt to explain aggression?   Aggression is part of every person’s personality. For each individual at some point of our lives, we tend to be aggressive towards another person or towards the situation. There is no simple or single entity which we can call aggression† (Stainton Rogers et al. 1995, p. 169). There are several psychological theories which explains aggression these can be a result of nature, environmental factors and social factors.   Nature/Innate Factors:   Sigmund Freud is the father of psychoanalysis. In his early theory, Freud asserts that human behaviors are motivated by sexual and instinctive drives known as the libido, which is energy derived from the Eros, or life instinct . Thus, the repression of such libidinal urges is displayed as aggression (Alexandra K. Smith, 1999 http://serendip.brynmawr.edu/bb/neuro/neuro99/web3/Smith.html) In the Oedipus complex, a boy is fixated on his mother and competes with his father for maternal attention. The opposite, the attraction of a girl to her father and rivalry with her mother, is sometimes called the Electra complex. (changingminds.org) Freud came to the conclusion that humans have not one but two primary instincts. He called the life-favoring instinct Eros, one of the Greek words for â€Å"love,† and the death instinct Thanatos, the Greek word for â€Å"death.† (Beyond the Pleasure Principle. New York: Norton, 1960). Another theory about aggression is Konrad Lorenz’s instinctual aggression. Lorenz examined herring gulls and other territorial birds. They defend their territory( their food breeding source ) by aggression using fixed action patterns, elicited by sign stimuli. The build up of internal forces did not seem to play a role in the theory. Aggression is an instinct, serving territoriality, elicited by biologically relevant signs, is automatic, and difficult to inhibit out with certain biologically based sign inhibitors (www.psy.gla.ac.uk, p. 2). Environmental Factors: Identification with the aggressor which is defined as   version of introjection that focuses on the adoption, not of general or positive traits, but of negative or feared traits. If you are afraid of someone, you can partially conquer that fear by becoming more like them (Dr. C. George Boeree, 1997 http://webspace.ship.edu/cgboer/freud.html). To cite an example is the Stockholm Syndrome. A woman named Patty Hearst was capture by a small group of self -proclaimed revolutionaries called the Symbionese Liberation Army. She was kept in closets, mistreated and even raped. Yet she decided to join her captors , making little propaganda videos for them and even waving a machine gun around during a bank robbery. When she was later tried, psychologists strongly suggested she was a victim, not a criminal. She was nevertheless convicted of bank robbery and sentenced to 7 years in prison. Her sentence was commuted by President Carter after 2 years ( (Dr. C. George Boeree, 1997 http://webspace.ship.edu/cgboer/freud.html).   Citing this example we can relate that aggression is caused by the environmental factor that the aggressor created. The most well known drive theory of aggression is the frustration-aggression hypothesis proposed by a group of researchers at Yale led by John Dollard. He and his colleagues define frustration as â€Å"an interference with the occurrence of an instigated goal-response at its proper time in the behavioral sequence.†(Dollard, et. al. 1939, p.7) In this theory, frustration and aggression are linked in a cause and effect relationship. Frustration is the cause of aggression and aggression is the result of frustration.( Alexandra K. Smith,1999). The prison cell setting can be an example of this theory since inmates who are extremely frustrated can be more aggressive or commit more crimes.   Social Factors: Social learning theory focuses on the learning that occurs within a social context. It considers that people learn from one another, including such concepts as observational learning, imitation, and modeling. Among others Albert Bandura is considered the leading proponent of this theory (Ormrod, J.E. (1999). General principles of social learning theory follows: 1. People can learn by observing the behavior is of others and the outcomes of those behaviors. 2. Learning can occur without a change in behavior. Behaviorists say that learning has to be represented by a permanent change in behavior, in contrast social learning theorists say that because people can learn through observation alone, their learning may not necessarily be shown in their performance. Learning may or may not result in a behavior change. 3. Cognition plays a role in learning. Over the last 30 years social learning theory has become increasingly cognitive in its interpretation of human learning. Awareness and expectations of future reinforcements or punishments can have a major effect on the behaviors that people exhibit 4. Social learning theory can be considered a bridge or a transition between behaviorist learning theories and cognitive learning theories. (Ormrod, J.E. (1999).   The conclusion of this school of thought on aggression has been summed up: â€Å"Human aggression is a learned conduct that, like other forms of social behavior, is under stimulus, reinforcement, and cognitive control.†Ã‚   Bandura, Albert. The Social Learning Theory of Aggression. In R. A. Falk and S. S. Kim, (Eds.), The War System: An Interdisciplinary Approach. Boulder, CO: Westview Press, 1980, p.146.    How the environment reinforces and punishes modeling: People are often reinforced for modeling the behavior of others. Bandura suggested that the environment also reinforces modeling. This is in several possible ways: 1. The observer is reinforced by the model. For example a student who changes dress to fit in with a certain group of students has a strong likelihood of being accepted and thus reinforced by that group. 2. The observer is reinforced by a third person. The observer might be modeling the actions of someone else, for example, an outstanding class leader or student. The teacher notices this and compliments and praises the observer for modeling such behavior thus reinforcing that behavior. 3. The imitated behavior itself leads to reinforcing consequences. Many behaviors that we learn from others produce satisfying or reinforcing results. For example, a student in my multimedia class could observe how the extra work a classmate does is fun. This student in turn would do the same extra work and also receive enjoyment. 4. Consequences of the model’s behavior affect the observers behavior vicariously. This is known as vicarious reinforcement. This is where in the model is reinforced for a response and then the observer shows an increase in that same response. Bandura illustrated this by having students watch a film of a model hitting a inflated clown doll. One group of children saw the model being praised for such action. Without being reinforced, the group of children began to also hit the doll . Contemporary social learning perspective of reinforcement and punishment: 1. Contemporary theory proposes that both reinforcement and punishment have indirect effects on learning. They are not the sole or main cause. 2. Reinforcement and punishment influence the extent to which an individual exhibits a behavior that has been learned. 3. The expectation of reinforcement influences cognitive processes that promote learning. Therefore attention pays a critical role in learning. And attention is influenced by the expectation of reinforcement. An example would be, where the teacher tells a group of students that what they will study next is not on the test. Students will not pay attention, because they do not expect to know the information for a test. Cognitive factors in social learning: Social learning theory has cognitive factors as well as behaviorist factors (actually operant factors). 1. Learning without performance: Bandura makes a distinction between learning through observation and the actual imitation of what has been learned. 2.Cognitive processing during learning: Social learning theorists contend that attention is a critical factor in learning. 3. Expectations: As a result of being reinforced, people form expectations about the consequences that future behaviors are likely to bring. They expect certain behaviors to bring reinforcements and others to bring punishment. The learner needs to be aware however, of the response reinforcements and response punishment. Reinforcement increases a response only when the learner is aware of that connection. 4. Reciprocal causation: Bandura proposed that behavior can influence both the environment and the person. In fact each of these three variables, the person, the behavior, and the environment can have an influence on each other. 5. Modeling: There are different types of models. There is the live model, and actual person demonstrating the behavior. There can also be a symbolic model, which can be a person or action portrayed in some other medium, , such as television, videotape, computer programs. Ormrod, J.E. (1999). Given the three concepts on how aggression can be associated with, I have considered that we cannot conclude that one factor is the strongest among the three. Our lives are interrelated one way or another, our innate drives, environment, and social learning can be associated on how we respond to situations that can unleash aggression. References: Books: Beyond the Pleasure Principle. New York: Norton, 1960. Ormrod, J.E. ,1999. R. A. Falk and S. S. Kim, (Eds.), The War System: An Interdisciplinary Approach. Boulder, CO: Westview Press, 1980, p.146. Stainton Rogers et al. 1995 p. 169 Journal Articles: Dr. C. George Boeree, 1997 http://webspace.ship.edu/cgboer/freud.html Alexandra K. Smith, 1999 http://serendip.brynmawr.edu/bb/neuro/neuro99/web3/Smith.html How to cite Aggression Nature/Innate Factors, Papers

Roman Civilization

The Roman republic which was characterized by Republican form of government is known to have lasted a period of more than 400 years after it started by overthrowing the Roman monarchy. The Roman Republic was controlled by a special group of people who emanated from high class families whose history could be traced back to ancient kingdoms.Advertising We will write a custom essay sample on Roman Civilization specifically for you for only $16.05 $11/page Learn More It is this domination that led to the emergence of the constitution as other talented Romans not from famous families struggled with the aristocrats to have the ruling power. They pushed for laws that allowed individuals to rule not from their family popularity and dominance, but from the current structure of the society. The Roman senate was a political institution that survived most chronological events in the Roman history. Founded in early days, it survived events such as the split of the Ro man Empire, the fall of the Roman republic and the fall of the Western Roman Empire. Though the senate was politically weak during the early regime as it was overruled by powerful executive magistrates, it had several roles in the Roman Republic (McManus). The senate was responsible for passing of decrees that were known as senatus consultum in ancient Roman Republic whose main composition was advices to the Roman magistrates from the senate. Though those advices from the senate did not hold any legal force they were followed in practice. These decrees too served in interpretation of the law although in instances where there were clashes between the two, the law overrode the decrees. In cases of conflicts especially military conflicts, the senate was useful in provision of key advices to the chief magistrates known as Roman Consuls. The senate helped manage and run the civil government as it had massive power over it. The senate was key in management of state finances and had the au thority to disburse government funding to other projects. Administration of provinces in the Roman republic was done by consuls and praetors. The senate was also responsible for the supervision of the administration in all the provinces and was instrumental in determination and distribution of magistrates amongst the provinces (Brunt, 423-444). Augustus Caesar is known for being the first ruler of the Roman Empire whose rule altered several aspects of the senate and governance. His governance was the Principate where he restored the republic and went to own the two most formidable republican powers, the consular imperium and tribunican veto.Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More Through his rule, Augustus altered the balance of power in the Roman system. Augustus granted himself tribunician powers where he had the traditional tribune power to introduce legislations, force citizens to obey his orders among many other things. Senatorial provinces that were under the control of the senate still fell under the sole control of Augustus as they fell under imperial provinces controlled fully by him. He included many members of his own family in key administrative positions in the public domain. Augustus regime saw him strip the senate most of its powers as he was keen to remain dominant and a sole decision maker in governance issues thereby outranking other senators in the state (Lacey, 176-184). For instance, the senate held the responsibility of running the civil government and had the power to authorize fund disbursement to government projects. It also supervised administration of all provinces. In Augustus rule, he altered all these by being the sole administrator of all aspects governance. Works Cited Brunt, Peter. â€Å"The Role of the Senate in the Augustan Regime† The Classical Quarterly 34.2 (1984): 423-444. Lacey, Kirkpatrick. â€Å"Octavian in the Senate, Ja nuary 27 B. C.† Journal of Roman Studies 64 (1974): 176-184. McManus, Barbara. Augustus and Tiberius: Historical Background. 4 April 2010. http://www.vroma.org/~bmcmanus/augustus2.html This essay on Roman Civilization was written and submitted by user Eve Mckenzie to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Foreign Policy Under Thomas Jefferson

Foreign Policy Under Thomas Jefferson Thomas Jefferson, a Democrat-Republican, won the presidency from John Adams in the election of 1800. Highs and lows marked his foreign policy initiatives, which included the spectacularly successful Louisiana Purchase, and the horrid Embargo Act. Years in Office: first term, 1801-1805; second term, 1805-1809. Foreign Policy Ranking: first term, good; second term, disastrous Barbary War Jefferson was the first president to commit US forces to a foreign war. Barbary pirates, sailing from Tripoli (now the capital of Libya) and other places in North Africa, had long demanded tribute payments from American merchant ships plying the Mediterranean Sea. In 1801, however, they raised their demands, and Jefferson demanded an end to the practice of bribe payments. Jefferson sent US Navy ships and a contingent of Marines to Tripoli, where a brief engagement with pirates marked the United States first successful overseas venture. The conflict also helped convince Jefferson, never a supporter of large standing armies, that the United States needed a professionally trained military officer cadre. As such, he signed legislation to create the United States Military Academy at West Point. Louisiana Purchase In 1763, France lost the French and Indian War to Great Britain. Before the Treaty of Paris of 1763 stripped it permanently of all territory in North America, France ceded Louisiana (a roughly defined territory west of the Mississippi River and south of the 49th Parallel) to Spain for diplomatic safe-keeping. France planned to retrieve it from Spain in the future. The deal made Spain nervous as it feared to lose the territory, first to Great Britain, then to the United States after 1783. To prevent incursions, Spain periodically shut down the Mississippi to Anglo-American trade. President Washington, through Pinckneys Treaty in 1796, negotiated an end to Spanish interference on the river. In 1802, Napoleon, now emperor of France, made plans to reclaim Louisiana from Spain. Jefferson recognized that French reacquisition of Louisiana would negate Pinckneys Treaty, and he sent a diplomatic delegation to Paris to renegotiate it. In the meantime, a military corps that Napoleon had sent to reoccupy New Orleans had run afoul of disease and revolution in Haiti. It subsequently abandoned its mission, causing Napoleon to consider Louisiana too costly and cumbersome to maintain. Upon meeting the US delegation, Napoleons ministers offered to sell the United States all of Louisiana for $15 million. The diplomats did not have the authority to make the purchase, so they wrote to Jefferson and waited weeks for a response. Jefferson favored a strict interpretation of the Constitution; that is, he did not favor wide latitude in interpreting the document. He abruptly switched to a loose constitutional interpretation of executive authority and okayed the purchase. In doing so, he doubled the size of the United States cheaply and without warfare. The Louisiana Purchase was Jeffersons greatest diplomatic and foreign policy achievement. Embargo Act When fighting between France and England intensified, Jefferson tried to craft a foreign policy that allowed the United States to trade with both belligerents without taking sides in their war. That was impossible, given that both sides considered trade with the other a de facto act of war. While both countries violated American neutral trade rights with a series of trade restrictions, the United States considered Great Britain to be the biggest violator because of its practice of impressment- kidnapping US sailors from American ships to serve in the British navy. In 1806, Congress- now controlled by Democrat-Republicans- passed the Non-Importation Act, which prohibited the import of certain goods from the British Empire. The act did no good, and both Great Britain and France continued to deny American neutral rights. Congress and Jefferson ultimately responded with the Embargo Act in 1807. The act, believe it or not, prohibited American trade with all nations- period. Certainly, the act contained loopholes, and some foreign goods came in while smugglers got some American goods out. But the act stopped the bulk of American trade, hurting the nations economy. In fact, it wrecked the economy of New England, which relied almost exclusively on trade to support its economy. The act rested, in part, on Jeffersons inability to craft a creative foreign policy for the situation. It also pointed out American arrogance which believed the major European nations would cave in without American goods. The Embargo Act failed, and Jefferson ended it just days before he left office in March 1809. It marked the lowest point of his foreign policy attempts.

The Complete Guide to AP Environmental Science FRQs

The Complete Guide to AP Environmental Science FRQs SAT / ACT Prep Online Guides and Tips AP Environmental Science is one of the most popular AP classes, but it has the lowest average score among test takers. In fact, more than half of students who take the exam don’t pass it.Oftentimes, the hardest part of the exam is the free-response section which students struggle with because they aren’t sure what to expect or what information graders are looking for.Fortunately, this guide can help. I’ll go over each type of AP Environmental Science FRQ, give sample problems and explanations, and end with tips you should follow in order to get your best score. What’s the Format of the AP Environmental Science Free-Response Section? On the day of the AP exam, your test will have two sections. First, you will have 90 minutes to answer 100 multiple-choice questions, then you’ll move onto the free-response section. Here's the format of the free-response section: 90 minutes total No calculator allowed Includes four questions: 1 document-based question The document-based question will give you a document or an excerpt from a document and ask you questions based on information it contains. The document can be a newspaper article, brochure, or something similar. 1 data set question This question will include data you must analyze and interpret. The data may be in a table, graph, chart, or stated within the question. Parts of the question will require calculations; parts will not. 2 synthesis and evaluation questions These are similar to the document-based question, except they won’t include outside documents. They sometimes include graphs or tables, however, you won’t be expected to do calculations for these types of questions. The free-response section is worth a total of 40% of your score. Most questions are worth 9-11 points, but each question is weighted equally, so each of the four questions will be worth 10% of your final score. In the free-responsesection, you’re expected to show reasoning and analytical skills, as well as the ability to synthesize information from multiple sources into coherent essays. AP Environmental Science FRQExamples Below are each of the three types of free-response questions you’ll see on the AP exam. For each question, I’ll go through the answer step-by-step so you can see how points are earned. Document-Based Question You’ll know the document-based question because it is typically the first question asked and it’ll have that â€Å"torn piece of paper† graphic you see above.Fortunately, compared to many other AP tests, the documents on AP Enviro exams tend to be quite short and there’s only one, so you should be able to read through it quickly.In this case, it looks like the document is part of an article from the Fremont Examiner that was printed in May 2013. Part A: Part A is worth four points: You’ll earn a point for each of the two activities you list and a point for each of the two explanations you give on how the activity alters sediment flow. In order to earn the full four points, the two activities must be reasonable human activities that can alter natural sediment flow, and your explanations must accurately explain how each activity would change the flow of sediment. There are a lot of different answers you could put; here’s a sample answer: Activity 1: Building Dams. Effect on flow of sediments: Building dams could block the flow of sediments from upstream, which would then decrease the sediment downstream of the dam and potentially starve the coast of nutrients. Building dams can also prevent flooding that would allow sediment to be deposited on the floodplain as well as decrease increase flow velocity which can increase erosion downstream. Activity 2: Water Extraction. Effect on flow of sediments: Overuse or over pumping of water can reduce river flows, which in turn decreases the sediment load to the Gulf. Note that you don’t have to write complete paragraphs for every question. It’s enough to clearly label the different parts of your answer and give a thorough explanation. Part B: Part B is worth two points, one point for each description. (Be aware that they’re asking for ecological impacts, not economic impacts). A potential answer could be: 1. Loss of coastal habitats that certain plant and animal species need to survive 2. Increased flooding of coastal wetlands due to the loss of beaches and barrier islands For this answer, you don’t even need to give complete sentences. For the free-response section, don’t add a lot of fluff to your answers thinking it’ll raise your score. Graders are looking for specific points, and the easier you make it to find your answers, the easier they’ll be able to award you points. Part C: Part C has three different parts within it; let’s break them down one by one. (i)This part is worth two points, and you get them just by listing two environmental impacts fertilizer has on the Gulf of Mexico’s marine ecosystem.Potential answer: Increased algae growth and lower dissolved oxygen (ii)This is almost the same as the above question, except now you’re listing economic instead of environmental impacts.Potential answer: decreased property values and increased seafood prices due to lower seafood supply. (iii)For the final part of this question, worth one point, you have to give a strategy to reduce the flow of nutrients into the Mississippi River (besides reducing fertilizer).Potential answer: Add green roofs to reduce runoff. As you’ve probably noticed, document-based questions are pretty straightforward and can usually be answered in a few words or a sentence or two. The key is to pay attention to exactly what the question is asking, going into enough depth to completely answer the question, and making it easy for graders to find each of your answers to the different parts of the question. Make it easy for the graders to find your answers. Data Set Question This is when you'll need to do some calculations. As a reminder, no calculator is allowed on this exam. The good news is that this means that the calculations you’ll need to complete will likely be much simpler than those of other AP science exams. Typically, you’ll only need to complete simple algebraic expressions to solve the problem. Part A: For the first part of this question, worth two points, you don’t need to do any calculations; you just need to list two pollutants that fit the description in the question. Examples: fertilizers, animal feces, pesticides, gasoline, road salts, etc. Part B: Here’s where you’ll complete your first calculation. You can earn one point for correctly setting up the question (so be sure to show your work!) and one point for the correct answer. This is a basic volume question. To answer it, you’ll need to know that the volume of a rectangular solid (which is roughly the shape of most parking lots) is length * width * height. From the question, we know that length= 200m and width=100m, and since we’re calculating based on a 5cm rainfall, width = 5cm. However, these measurements don’t all have the same unit! Before we calculate volume, we have to convert 5cm to meters. 5cm * (1m/100cm)= 0.05m Since there are 100 cm in a meter, this is a pretty simple calculation, but don’t be tempted to skip it and just writedown .05m. Be sure to show your work! If you don’t, you won’t get the maximum number of points. Now that we have all the pieces of info we need, with the correct units, we can plug those numbers into the volume equation: V= 200m * 100m * .05m = $\1000m^{3}$ Part C: You’ll need to complete another volume calculation for this part. This question wants to know the volume of runoff for the entire community, not just the parking lot. As in Part B, this question is also worth two points, one for correctly setting up the question and one for giving the correct answer. We’ll still use our handy V=lwh equation to find the volume of a rectangular solid. We know that the area of Fremont (so length * width) is $\10km^{2}$ , which we’ll need to convert to $\m^{2}$ $\10km^{2}$ * ($\1,000,000m^{2}$/1 $\km^{2}$) = $\10,000,000m^{2}$ We know that height is still .05m, based on part B, so now we can plug our numbers into the volume equation. V = $\10,000,000m^{2}$ * .05m = $\500,000m^{3}$ But, we’re not done yet! Remember, only 20% is covered by impervious surfaces, which we are told to assume are the only areas that generate runoff.So, first, we have to figure out the area of impervious surfaces in Fremont. This just involves finding 20% of Fremont’s total volume: $\500,000m^{3}$ * 0.2= $\100,000m^{3}$ Part D: Part D is worth one point, and, to get that point, you have to give the correct answer with your work shown.This is another question about volumes, but you don’t need to calculate any volumes this time, you just have to do some simple addition and subtraction. Since the treatment plant can treat up to $\10,000m^{3}$ of sewage and storm water a day, and it receives $\5,000m^{3}$ of sewage daily, the runoff that bypasses the plant is the amount of total runoff plus the $\5,000m^{3}$ of regular sewage minus the $\10,000m^{3}$ that would get treated. Runoff that bypasses the plant = Total runoff + $\5,000m^{3}$ - $\10,000m^{3}$ We calculated runoff from the parking lot and the community in part c ($\100,000m^{3}$), so we just need to plug that value in. Runoff that bypasses the plant = $\100,000m^{3}$ + $\5,000m^{3}$ - $\10,000m^{3}$ = $\95,000m^{3}$ Part E: Possible answers: Create wetlands to absorb storm water Install rain barrels and cisterns to collect storm water Install green roofs or rooftop gardens to use storm water Part F: To earn part F’s one point, you must give an environmental problem that occurs when there are extensive paved areas. Possible answers: Erosion caused by flooding or excess runoff Habitat destruction caused by the removal of vegetation Hopefully this sewer is better-prepared for storm water than Fremont's sewer system is. Synthesis and Evaluation Question As a reminder, there are two synthesis and evaluation questions on each AP exam. Here's an example of one: Part A: You can earn up to two points, one for each characteristic. Possible answers:Complex food webs, greater genetic diversity, large number of different species Part B: Part B is worth four points, one point for each activity you provide (up to two) and one point for correctly explaining how each activity results in a loss of biodiversity. Note that you’ll have to use your answers forthis part to come up with your answer for part C, so you may want to take that into account when you’re thinking about which activities to list. This is part of the reason why skimming through the entire question before you begin answering can be very helpful! Possible answers: Activity 1: Logging/deforestation. Explanation: Reduces habitat for many species and causes habitat fragmentation. Activity 2: Introduction of invasive species. Explanation: Displaces native species. Part C: Here you can earn two points, one for each reasonable solution you give for the activities you listed in part b. Possible answers: Activity 1: Logging/deforestation. Solution: Replant trees; engage in selective cutting. Activity 2: Introduction of invasive species. Solution: Create checkpoints for agricultural inspections; create stricter laws on the import of exotic species. Part D: To earn the one point for part D, you need to correctly describe a naturally occurring factor that could lead to a loss of biodiversity. Possible answers: Wildfires can wipe out small populations Hurricanes/tsunamis can destroy estuaries and coastal ecosystems Droughts can cause some species to lose their food sources Part E: Part E is worth two points, one for each ecological benefit you list. Possible answers: Greater control of pest species Water filtration by intact ecosystems More source material for evolution Here's a pest you'd probably like to control. Tips for Solving AP Enviro Free-Response Questions The AP Environmental Science FRQs often trip students up, and, for most questions, the average score is 30-40%. Below are some tips you should keep in mind while studying as well as when you’re taking the test to help you improve your chances of scoring well on this section. 1. Figure OutHow Long You Want to Spend on Each Question Before You Begin You will have 90 minutes to complete the entire free-response section, which gives you about 22 minutes per question.However, you don’t need to spend exactly the same amount of time on each question. In fact, you can divide your time between the four essays any way you want. Some people spend longer on the data set question due to the calculations involved, while others find that the quickest question and take longer to answer questions that require complete sentences or paragraphs.You may spend 15 minutes on one question and close to a half-hour on another. The best way to learn which questions take you longer is to complete a lot of practice problems, which we’ll discuss in the next section. Once you’re comfortable with each type of free-response question, you can go into exam day knowing about how long you want to spend on each question. Also, you absolutely don’t have to answer the questions in order. When you start the section, give them a quick look-through and decide which one you’d like to answer first. A lot of people choose to start with the question they are most confident with so that they’ll (hopefully) have extra time at the end for questions they find trickier. 2. Be Comfortable Solving Equations Without a Calculator AP Environmental Science is the only AP science exam where you cannot use a calculator for the free-response section, which includes the data set question.As you saw above, none of the calculations you’ll need to do are particularly tricky, but if you’re slow at mental math, you could waste a lot of time you’ll need to complete the three other questions in this section. Once again, the best way to prepare for this is to practice. Complete plenty of data set practice problems without a calculator so that you get used to quickly doing math by hand.You don’t want all your hand-earned knowledge to be wasted come test day when you find yourself struggling to solve equations. 3. Keep Your Units Straight My final tip also applies primarily to the data set question. As you saw in the sampleproblem, questions often includemultiple types of units. The sample problem had centimeters, meters, and kilometers.Making a careless error and reading â€Å"5cm† as â€Å"5m† will cost you points on the exam. When you take the test, be sure to pay attention to every unit that you see. Circle or underline the units if you have to in order to make them stand out.Also, you should be a pro at converting between units. You don’t want to waste time trying to remember how many meters are in a kilometer; it should be something you know off the top of your head. Now, even after you’ve become a unit expert, don’t forget to show your work when you convert from one unit to the next. Even if the process of going from meters to kilometers seems ridiculously obvious to you and doesn’t seem like it warrants being written out, do it anyway! Typically, half the points you earn on calculation problems are from showing your work, so don’t let a bit of laziness lower your score. How to Practice Free-Response Questions After reading this far, you now know all the basics of the AP Environmental Science free-response section.However, the way to really conquer the test and get a high score is to become an expert! How can you do that? The best way is to complete lots of practice problems. On their website, the College Board has links to all the previously given free-response questions for exams from 1999-2015.That means you have dozens of official free-response questions to look over and practice.Because there are so many free-response problems, you can begin completing practice problems a few months into your class (say around November) and continuing up until the AP exam. At the beginning of the year, when you’re still learning a lot of the course material, you can read through the questions to find the ones that focus on topics you’ve already covered.In order to get the most of these practice problems, use a timer and give yourself the same timing limitations the real exam will have. Also, no calculator! Conclusion The free-response section of the AP Environmental Science exam is often challenging for students, but becoming familiar with it can go a long way to helping you get a higher score. The free-response section contains four questions: 1 document-based question 1 data set question 2 synthesis and evaluation questions You’ll have 90 minutes to complete this section, and it’s worth 40% of your total score. Also, no calculators are allowed. To maximize your chances of doing well keep these three tips in mind: Figure out how long to spend on each question before you begin Be comfortable solving equations without a calculator Keep your units straight Also, remember to complete lots of practice problems so you’ll feel confident and prepared on the day of the exam. What's Next? Want some more practice materials for AP Enviro? We've got 'em! Check out our guide with links to every AP Environmental Science practice test and quiz available online (coming soon). Now you know what the free-response section will be like, but how do you review for AP Enviro? Our guide walks you through each step of creating a study plan that will pinpoint what you need to study. Wondering when you should start studying for AP Enviro and other AP exams?In our guide, we help you figure out exactly when you need to start cracking open those review books. Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Legalize marijuana for medicine purposes Essay Example | Topics and Well Written Essays - 750 words

Legalize marijuana for medicine purposes - Essay Example When marijuana is legalized, there will be increased institutional contributions towards ensuring that the use of the drug is not abused in any manner (Mathre, 57). For instance, several policies as well as regulations would be established to ensure that the drug is safely used. It is important to note that such regulations will be necessary in defining the age limit that one may be allowed to use marijuana. The policies will also state the penalties that offenders are likely to face in case they fail to comply with the set regulations. In order to verify the age of the individual before engaging in the transactions, some documents including the national identification card may be required by the authorities concerned. This is important in determining whether the individual has attained the legal age to use marijuana. Education as well as awareness creation to the public would also follow the legalization of marijuana for medicinal purposes. Moreover, several regulations would be est ablished that define the minimum age at which one may be allowed to use marijuana for medicinal purposes. Besides the above, it is critical to note that compared to other already legalized drugs, overdose of marijuana has never been associated with any documented cases of death. Overdose of marijuana does not kill as opposed to other drugs. However, it is important to note that there are several cases of deaths that have always been noted emanating from excessive use of legalized drugs.

Talent Management at Google Company Assignment Example | Topics and Well Written Essays - 1500 words

Talent Management at Google Company - Assignment Example The objective of the paper is to evaluate the implementation of diversity and equality, adherence to employment law and recruitment and selection processes of Google Inc. Talent management is the systematic approach which involves attraction, identification, deployment and retention of individuals or a group of people who are of a high value to the organization to help the enterprise meet its short and long run achievements. There are two approaches to talent management: the inclusive and the exclusive approach (Tucker, Kao and Verma, 2005). The inclusive approach includes the skill and knowledge development of all the employees in the enterprise. The exclusive approach is the process of development of a particular group of individuals considered as high potentials in the company (Buttiens and Hondeghem, 2012). Inclusive approach focuses on the talent development of all the employees of the organization, while, exclusive approach emphasizes on the development of a selected group of high potentials (Accenture, 2009). Inclusive approach does not add any value to the organization (Lockwood, N.R., 2006). In the inclusive approach, the difference between the less talented and the high performers is small while in the exclusive approach it is very high. The psychological contract is the unwritten expectations between the employee and the employer. According to psychological contract, the employee believes that the employer is compelled to behave in a certain manner and the enterprise also has some obligations toward the employee (Accenture, 2009). The psychological contract involves the employee and employer compulsions and the physiological contract evaluation. Under the exclusive approach, talented employees experience less violation of psychological contract and non-talented employees face more violation of the contract in their employment relations. The exclusive approach has high positive results for the high performers, but it adversely effects the employment

System PIR Detector

System PIR Detector In my design i would be designing an alarm system which would have three possible forms of sensing in order to prevent crime and for protection, having a combination of a systems that can be used to prevent a home and the industrial areas as well ,which would be able to detect, motion, smoke and heat along to protect the home and making use of arduino in order to implement the working of the systems. 2.1 Proximity Sensor These are sensor that can on there own detect objects or obstructions on their path or way without physical contact, they often emit electron beam and detects or notice changes in the field or environment, proximity sensor targets or demand different sensors, a capacitive or a photoelectric sensor or an inductive proximity sensor can also be used which might require a metal target ,looking at capacitive proximity sensor the object in question changes the dielectric constant between the two plates within a range in some cases which is relatively close to water, because sudden changes in capacitance of objects sometimes takes relatively long time to switch range within the 50Hertz,a normal capacitive proximity sensor do have about 10-12mm sensing range and about 30 mm in diameter, in most cases setting the output of a proximity sensor is quite difficult, hence proximity sensor designers always add hysteresis, excitation voltage etc.most capacitance proximity sensor can make measurement s in 100u sec with resolution of 10⠁ ¶,probes put into use in capacitive proximity sensor have either flat disc or rectangular sensing element, the main advantage of capacitive proximity sensor is that they are mostly unaffected by containers, allowing them to be replaced by optical devices. 2.2 Passive infrared sensor (PIR). In most security systems ,motion is required to be detected in a monitored environment, in most cases the passive infrared motion sensor is preferred to detect changes and upon detection motion sensors generally transmit a notification or indication to the systems host then an intrusion or activation of an alarm system to perform various operations ,in order to monitor a large space with only one or two detector ,most PIR sensor is designed with numerous optical components (mirror or lenses) then each component of such compound optics focuses the infrared radiation from objects within a respective sub-volume of the monitored space into an image appearing over the detector then monitored sub-volume can be interleaved with non-monitored sub-volumes and then radiation producing target (human) passing from the sub-volume to sub-volume causes a target radiation or background radiation /target radiation pattern in detector for humans the pattern leads to a change in the IR radiation in det ector . For PIR sensor there is the need to reduce false alarms and then minimizing processing requirement ,the PIR sensor using a minimal number of detector could generate false alarm from time to time ,definitely a radiation of wavelength outside the required micron band as a result false alarm would triggered in order to reduce false alarms from triggering ,optical filters could be added as detector windows to screen out white light and IR light then coating for mirrors and additives for lenses would be added to prevent focusing of white and near infrared light on detectors hence reducing the chances of motion ,PIR sensor producing false alarms when detectors include pairs of equally sized elements of opposing polarities, Non focused out of band radiation is equally incident on both elements ,then causing signals from equal and opposite elements to roughly cancel one another ,equal elements of opposite polarity reduce false alarms from shock and temperature change, there are chances that PIR sensors can be improved upon to reject interferences and determination of motion direction and detecting a moving object in a monitored space from a non-moving object characterized by non-constant radiation includes receiving a first frequency from the first passive PIR detector then receiving the second frequency from a second passive IR detector, hence the first and second frequencies not being equal ,this method involves outputting a signal are received simultaneously then signal indicate the presence of object is not output. The PIR (passive infrared Red) is a low cost PIR detector used for motion or human detection which can be a simple pyroelectric detector because the detector can be a significant part of the cost (5-10%) of a typical PIR motion sensor, most PIR motion sensor would only employ just one or two of such detectors ,normally the human body radiates infrared waves ranging between 8 to 12 micrometers, as a result should anyone move in any direction ,there will be a change in the quantity of infrared energy providing a low frequency and small amplitude signal, there are possibilities that the same signal can be amplified and decoded using microcontroller, ideally PIR sensor can detect changes in the quantity of infrared energy in small ranges of distance approximately 10-13 inches, in order to detect motions at larger distance, infrared radiation will have to be focused, the focusing is done with the use of a Fresnel lens in most cases usually divide the whole area into different zones hence any movement within the zones already divided into will certainly lead to a change in the infrared energy received by the sensor, Fresnel lenses depends on the range (distance) and basically coverage angle looking at volumetric lenses and certain then the PIR sensor unit will then decide whether the infrared light is from a warm moving body or not ,it is always a lot better when PIR sensor could have one or more inner sensing elements so that with relevant electronics and Fresnel lens, it could sense direction from up to down and right to left and show required output signal. 2.2.1 Uses of PIR Sensor They are basically used for automatic security lightning say when human moves across its path or view or sensor for instance a floodlight is switched on automatically and left on for a fixed period of time say 90 seconds and can provide light when you arrive at home. 2.2.2 Advantages of PIR PIR sensor does not require any form of maintenance, however should in case of any form of fault, it can be easily replaced so for optimum performance, it is advisable to remove any accumulated dust with low power cleaners. 2.2.3 Weakness of PIR sensor. PIR sensor do have its own limitation and these limitations in a way does let it work properly.PIR sensor would not detect stationery or slowly moving body or object in most cases the environment change in terms of cooling off of a nearby wall could actually activate the sensitivity of a sensor and when someone walk straight pass or towards a PIR it would not detect them until close by, they are actually temperature sensitive and work optimally at ambient air temperature of around 16-21 degrees celcius,in most cases when the temperature raises is about 32 degrees ,the field of view narrows and the sensor becomes less sensitive and vice-versa should the temperature drop below 12 degrees, the field view widens up and smaller or more at a distance object might activate the sensor . 2.3 MULTIPLE PIR SENSOR CIRCUIT Situations or scenarios will arise that you would require to use one or more PIR sensor within a system, where one could be at the front and the other at the end or the rear, it is virtually not possible to join them together the output from more than one PIR sensor, in a case like this an AND gate logic is deployed, in logic high voltage is shown by 1 and low voltage by 0 hence the output from a PIR sensor upon detecting motion shows 0 and is 1,the rest of the time, we want an output of 0 when either of the PIR sensor is output is 0,that can be shown in the truth table below . PIR # 1 PIR # 2 PIR # 1 PIR # 2 1 1 1 1 0 0 0 1 0 0 0 0 These truth table is exactly the same as that for an AND gate, basically a logic device that gives an output of 1 only when its two output are both 1, the basic symbol for an AND gate is below. In order to make use of the output signal from a PIR sensor we would need to invert it turn a 12v output to 0 v and a 0 v output into 12v,when motion is detected by a PIR sensor, the 0 v sensor signal is inverted to 12v signal . 2.3.1 NAND GATE Looking at putting two or more PIR sensor together in a circuit, it is not required to put PIR sensor signals through an AND gate ,then through a NOT gate rather i would use a NAND gate, the truth table for it could be seen below . PIR # 1 PIR # 2 PIR # 1 PIR # 2 1 1 0 1 0 1 0 1 1 0 0 1 Setting the signal of the sensor from two or more PIR sensor through a NAND gate will result to a 12v output unless both PIR sensor signal is 12v in a case where neither is detected in terms of motion then the output is 0v that is what we need. The basic diagram of an NAND gate can be seen below How NAND gate is physically connected to a PIR sensor in a circuit, AND gates could be gotten from integrated circuits with the 4000 series applicable to the 12 volt DC system as shown below, the schematic diagram of a Quad 2 input NAND gate with chip 4 NAND gates, each collecting two inputs, that can be seen in the diagram below. The maximum output current from the 4000 series is about 4 to 10 mA, slightly enough to light an LED, hence we might require it to amplified through a transistor so that it can power light couple of hundred mA or perhaps energise a coil of a relay, below a schematic diagram showing how the PIR sensor output could be put through a NAND gate and the result amplified through a transistor (NPN). In conclusion as regards to motion detection,PIR sensor is the most sensitive and advanced option that i am aware of and their light options makes it ideal for security systems . 2.4 Arduino The arduino platform is based on making things work using simple electronics, it is all about tinkering and creating something with the board with its functions defined below. Just above is the diagram of the arduino board and what each element of the board does will be defined below as well. 14 Digital IO (pins 0-13,) can be inputs or outputs as set in software 6 Analogue out (pins 0-5) are dedicated analogue input pins, these take analogue values (voltage readings) and convert it to numbers between 0 and 1023. 3 Analogue out (pins 9, 10, 11) this is just 3 of the digital pins and can be reassigned to do analogue output. The board could be powered through the USB port or from any power socket around, this arrangement could be changed with a jumper marked SV1 in the diagram, if the jumper is closest to the USB plug then the board is powered from there but if the jumper is on 2 pins closest to the DC connector then it is powered from there. 2.5 Interaction Design The essence of interactive design is all about creativity, being able to express your own design in a form of experience to create something between humans and artifacts, making designs through an interactive process based on prototypes of ever increasing fidelity, there are chances that design in future could be extended to include phototypes in technology with reference to electronics, basically interacting with each other as long as humans have been a species, so having interactive design has been applied to development of different solutions, creating or exploring ideals between human and technology, it involves creating products and systems which users can interact with individually, in order to achieve the ideals that you would like to realize within complex technology, systems making use of basic or simple electronics components like software packages and mobile devices, which can be applicable to several other devices and services, since interactive design defines behaviour t hough some principles of cognitive psychology shows how prepared the ground is for interactive design in terms of mental models and mapping etc and there are chances of creating human computer interaction (HCI),which is the methods of describing and testing the usability of communicating with interfaces, in most cases design are emphasized in users goals and experience, one of the essence of interactive design is to improve usability then the experience of the end product by understanding what is required to implement the design in question, after a system on has been designed by getting users involved on frequent basics, only then will designers be able to optimize and properly tailor the usability, it is quite an essence that the users that the designer is designing for is fully aware of the system capabilities from the onset in order to contain expectations from users, interactive design makes use of various photo type techniques to check variety of areas of design, ideas could b e grouped into three, testing the role of the artifact itself ,test of its implementation ,prototype could be physical or digital ,high or low fidelity . 2.6 Physical Computing In previous years making use of basic electronics makes dealing with engineers always kept systems designers from playing directly or indirectly with the medium, almost all tools require good understanding and was meant for engineers, physical computing involves putting together interactive physical components making use of software and hardware components and then having to get a respond the analog settings, could be reffered to as a framework to understand human relationship with the digital world, system using sensor and microcontroller to actualize analog input to a software system and to control several mechanical devices such as motors etc and variety of hardware applications, physical computing is used in various areas and applications making interesting link between the physical world and computer world, understanding the way or pattern in which humans communicate putting their expressions within their design, mini computers like the microcontroller have become cheap and easi er allowing the making of better tools and the arduino making use of the physical computing and system designer getting to know the elementary of electronics and get to know that you can construct phototypes with little investment . 2.7 SERIAL COMMUNICATION. Looking at the arduino diagram below, the USB connection that is used by the IDE to pass across codes into the processor and exciting news is that the connection will be used by programmer to communicate with the arduino to send data back to the computer and receive commands from it. 2.8 Bread board From the diagram below what a bread board looks like can be seen, it is just a plastic board filled up with holes and each contains spring loaded contact and component required leg could be put into the holes, each hole is about 2.53 mm distance from each other and then all components have their own legs, though not all contact on the board are equally created, the top and bottom row are connected horizontally and are used to carry power across the board so when power is required, there is always a hole or gap in the middle as wide as a chip, showing the vertical line of holes so pin will not be short circuited ,the essence of the breadboard is to allow you to alter connections between components in the fastest and most practical and non destructive way possible. 2.9 MICROCONTROLLER The micro controller are constantly used in automatically controlled products and devices, they fit into design well because of one of its advantages which is low power consumption, they consume relatively low power in mill watts and do have the ability to sleep when waiting for an input like pressing a button before it carrys out the operation so while sleeping it might be using just nanowatts,the micro controller allows you to integrate additional elements like read-write memory for data storage ,peripheral devices and input/output interfaces ,they also operate at very low speed compared to todays microprocessors. 2.10 Driving Bigger Loads The pins of an arduino board will only power devices that use up to 20 milliamps, though that is quite small which barely light an LED, trying to drive some else with far much more power will definitely stop the systems from working and definitely burn out the processor, in order to drive larger loads like coils etc, an external component that can switch such things ON and OFF by an arduino pin, a mosfet transistor will be required, which is an electronic switch that can be seen that the motor takes its power system having different power supply from the one used by arduino which is purely an advantage and the mosfet connected to pin 9 . 2.11 Analogue Input circuit could be reffered to as quantized electrical signal with a certain range and can generated by a sensor and received by a controller it changes constantly a definite manner in relation to a property, analogue signals produced by some sensors could be conditioned by converting higher-level standard signal which would be transmitted over wires to the receiving controller. Analogue inputs are converted to digital signals by the analogue to digital converter, in most cases located at the controller, in most cases limited to a small range of DC voltage. The three type of analogue input signals are current, resistance, voltages used in controls are within 1-5 volts and direct convert (VDC), 2-10 VDC as regards to current the 4-20 MA signal has become the industry standard convert signal for use with analogue and digital controllers, resistance are mostly associated with direct inputs from temperature sensing devices. A basic circuit diagram below is a typical example of analogue inp uts configurations. The arduino can sense voltage out across to one or any of its pins and shows it through digital real functions, this is used by the arduino in lots of applications, in most cases we need to know exactly what the amount of voltage we are putting across, hence in order to determine the exact voltage across and we would need a different type of pin. The lower right part of the arduino board has 6 sets of pins marked analogue in. These set of pins would not only tell u the voltage applied to them or not but also its value making use of the analogue read function. Voltage applied to one of the set of pins can be read using the scale, the function returns a number between 0 and 1023 representing voltages between 0 and 5 volts, hence if a voltage of 2.5 volts is applied to pin 0. The analogue read (0) will return 512 etc, hence constructing a circuit using 10k or 4.7k resistor and putting the codes through. You find the lead blinking at the rate that depends on the amount of light that hits it. 2.12 Pulse Width Modulation Pulse width modulation of the power source or signal involves the modulation of its duty cycle to carry messages over a communication link or rather control the amount of power sent to a load,PWM makes use of square wave, whose pulse width is constantly modulated resulting in variation of average value of the waveform, the best method to generate PWM signal is intersective method which requires a saw tooth or a triangle waveform which can be generated PWM signals e.g. micro controller, making use of a counter that increments periodically connected directly or indirectly to the clock of the circuit and sets back after the end of every period of PWM, there are three types of PWM signals -(leading edge modulation) the pulse lead edge can be held at the lead edge of the window and tail edge (trailing edge modulation) the pulse center may be fixed in the center of time window and both edges of the pulse moved to compress or expand the width. -the tail edge can be fixed and lead edge modulated. PWM could be used to reduce the total amount of power delivered to a load without losses due to the fact that the average power delivered is proportional to modulation duty cycle, PWM are used in controlling electrical power supply to other system like speed control in electric motors, PWM is used in efficient voltage regulators by switching voltage to the load with required duty cycle In conclusion the PWM is a way of digitally encoding analog signal level the diagram below shows the three possible PWM signals, the first figure showing the PWM outputs at 10% duty cycle and the other figures showing the PWM outputs at 50% and 90% duty cycle respectively, hence the three PWM outputs encode three different analog signal values at 10%, 50% and 90% of the full strength, the supply is 7v and the duty cycle is 10%, a 0.7 v analog signal result. Below a simple Pulse Width Modulation circuit can be shown. References. http://www.reuk.co.uk/Multiple-PIR-Sensor-Circuits.htm http://en.wikipedia.org/wiki/Passive_infrared_sensor 3. http://www.sensors-transducers.machinedesign.com/guiedits/content/bdeee4/bdeee4_7.aspx 4. http://www.freepatentsonline.com/6163025.html 5. http://www.arduino.cc/en/Main/Policy 6. http://en.wikipedia.org/wiki/Interaction_design 7. http://en.wikipedia.org/wiki/Physical_computing 8. http://www.ddc-online.org/inout/inout_chapt01_analogin.aspx 9. http://www.netrino.com/Embedded-Systems/How-To/PWM-Pulse-Width-Modulation 10. http://en.wikipedia.org/wiki/Microcontroller 11. Arduino booklet (2002), Massimo banzi, Erica calogero, David Guartielles, Jeff Gray, Tom Igoe, David Mellis 12. Barr .Michael, embedded systems Programming, September 2001, pp. 103-104 13. Making things talk: Practical Methods for Connecting Physical Objects by Tom Igoe (Paperback -September 28, 2007) 14. Physical Computing: sensing and controlling the physical world with computers by Tom Igoe, Dan O Sullivan. Thomson Course Technology, Boston, Massachusetts, May 2004

Tiger Energy Drink Marketin Plan

MARKETING PLAN TIGER ENERGY DRINK STAY FOCUSED 1. 0. Executive Summary Tiger Energy Drink offers their consumers â€Å"a unique product endowed with different usage alternatives† providing a beverage focused on positive effects of an energy drink and guarana with an amazing sweet taste. Tiger Energy Drink is an alternative to tea and coffee and can be consumed cold or hot depending on the preference. It has a very sweet taste -not too much intense- and can be consumed as a regular beverage. Tiger is positioned itself as an alternative to coffee since it offers a great variety of caffeine (guarana) and other energy drink since it offers different flavors. Guarana, the main ingredient of the Tiger energy drink, has a cognitive effect. A 2007 human pilot study  assessed acute behavioral effects to four doses (37. 5  mg, 75  mg, 150  mg and 300  mg) of guarana extract. Memory, alertness and mood were increased by the two lower doses, confirming previous results of cognitive improvement following 75  mg guarana. Some research also shows that Guarana has antioxidant and antibacterial effects, and also fat cell reduction. The target audience is working class and is primarily males and females between 25 – 40 ages. The majority consumer group of Tiger Energy Drink includes white-collar workers who spend long hours in office, working parents and young adults. 2. 0. Situation Analysis Tiger, founded 6 months ago by 2 entrepreneurs, is about to enter the competitive energy drinks market in Turkey. Although Energy Drinks market is considerably small, its annual growth rate is around 30% and the market is the most profitable segment of the non-alcoholic beverages market. The existence of big players and many cheaper outlier products will make it difficult for Tiger to establish a strong brand and market share in the short term. In order to do that, Tiger will differenciate in product flavors, hot or cold use opportunities and varied serving sizes. Of course, careful targeting of specific segments and supporting marketing activities will be the key to success. 2. 1. Market Summary Energy Drink market in Turkey consists of 0,35% of the whole non-alcoholic beverage market in terms of the market volume. The total volume of non-alcoholic beverages in Turkey is 7,2 billion liters, whereas Energy Drink’s volume is 25,5 million liters. On the other hand, when the market value is taken into consideration, Energy Drink market gets 3,5% of the whole non-alcoholic beverages market. The value of the whole non-alcoholic drinks market is 8,5 billion TL, and Energy Drinks’ share is 298 million TL. While the average value per liter in non-alcoholic beverages market is 1,18 TL, The same ratio becomes 11,66 TL in case of Energy Drinks. Therefore, it can clearly be seen that this segment is quite lucrative and profitable. The sub-markets, from the biggest to smallest, are water, tea, carbonated drinks, non-carbonated drinks (e. g. ice tea) and coffee markets. Although, its size is small, Energy Drink market has a steady 30% annual growth rate. Energy Drink consumers are usually in the 25-40 age range, upper income level white collar people. However, cheaper products were able to penetrate low and mid income level segments too. These include truck drivers and blue collar workers. Energy Drinks are consumed in many different occasions. The need of concentration and productivity defines their daytime use whereas the need of fun and high energy defines their nighttime use. The table below shows how Tiger addresses the basic needs of its targeted segments. Targeted Segment| Customer Need| Corresponding Feature/Benefit/Product| All Segments| Wake-up in the morning| Tea flavored, hot or cold consumption optioned Tiger (B vitamins and thein)| Students & Professionals| Concentration and Productivity in daytime and work activities| Orange, Melon or Tropical Mix Tiger drinks (Guarana)| | Fun and High Energy in nighttime activities| Orange, Melon or Tropical Mix Tiger drinks (Guarana, Ginseng, Taurin)| 2. 2. SWOT Analysis Tiger has several strengths which do not exist in Turkish market. However, lack of brand awareness and image is the most important weakness. The fact that the competition is well established could be identified as the strongest threat. Finally, the fast growing and profitable structure of the energy drink market would be the biggest opportunity. 2. 2. 1. Strengths Tiger has a number of important strengths 1. Innovative Product: The product has 3 different and well liked flavors which can be consumed without mixing with any other beverage. Alternatively, those flavors of Melon, Orange and Tropical Mix are suited to mix with many different alcoholic beverages. Finally the tea flavored, hot or cold consumption optioned, 4th variation is the revolutionary energy drink product. With its unmatched and tailor-made for Turkish taste tea flavor; this energy drink can be consumed even in breakfast. Its ability to be consumed as a hot drink is also revolutionary. 2. Pricing: Tiger offers excellent quality with better pricing than its 2 major competitors, Red Bull and Burn 3. Product Ingredients: Tiger’s excellent combination of Guarana and Ginseng causes great focus, improved memory and higher productivity. Furthermore, the Thein in tea-flavored variation invokes additional alertness, especially required in the morning. 4. Serving Sizes: Unlike its competitors, Tiger will have 350 ml cans for Orange, Melon & Tropical Mix flavors and 75 ml cans for tea flavored variation as well as the conventional 250 ml cans. 2. 2. 2. Weaknesses 1. Lack of Brand Awareness: Tiger does not have an established brand awareness and image. On the other side, Red Bull, Burn and other competitors have strong brand images. This issue will be dealt with aggressive promotion activities. 2. 2. 3. Opportunities 1. Growing and Profitable Market: The Energy Drink market grows around 30% annually. Furthermore, that sub category of the non-alcoholic beverages market has the highest profitability. 2. Demographics: Turkey’s population is younger compared with European and U. S markets. Therefore, target market size is lucratively big. 2. 2. 4. Threats 1. Competition: The competition in Turkey is well established. Red Bull and Burn share the upper segment of the market with almost 65% of the market value in total. With the addition of smaller and cheaper products, there are around 40 different brands in Turkey. In sum, Turkish Energy Drink market is highly competitive. 2. Energy Drinks’ image: Energy drinks are still seen as unhealthy and unnatural. In 2001, Red Bull was banned in Turkish market due to excessive caffeine content. Red Bull’s caffeine content is 400 mg per liter, whereas Turkish regulations did not permit higher than 150 mg at that time. However in 2004, Turkish Food Codex has been updated according to European Union standards and Red Bull’s ban had been revoked. Additionally, some fatalities occurred after excessive alcohol consumption and it was said that energy drinks were also involved and they would cause death when mixed with alcohol. These incidents along with the banning history of Red Bull strengthened the â€Å"unnatural and unhealthy† image of the Energy Drinks. 2. 3. Competition 2. 4. Product Offering 2. 5. Distribution 3. 0. Marketing Strategy 1. The main marketing strategy is to emphasize Tiger’s distinctive taste, different usage opportunities and size can. The taste is not too intense but very enjoyable with three different flavor. The product has 3 different and well liked flavors which can be consumed without mixing with any other beverage. Alternatively, those flavors of Melon, Orange and Tropical Mix are suited to mix with many different alcoholic beverages. The tea flavored, hot or cold consumption optioned will be an innovative energy drink. The size also provides a longer lasting boost of energy and cognition and production capability which led to the brand â€Å"Stay focused† slogan. 3. 1. Marketing Objectives Since we are completely a new brand we have set realist but achievable objectives for the for the first and second years of market entry First year objectives: In 2012, the total volume of energy drink will be theoretically 33 million liter if we take the consideration of the growth rate and last year wasted volume. We are planning to get a 5 percent share of the Turkish energy drink market through unit sales volume of approximately 5. 000. 000. We have to achieve a steady increase in market penetration. The primary goal is to build and increase both awareness and brand loyalty for Voltro among upper-income professional age 25 – 40. Second year objectives: In second year the main objective is to increase market share from 5 to 8 percent. We are planning to achieve break-even and start to get profit on our third year in business. 3. 2. Financial Objectives Energy drinks are most profitable beverage among all non-alcoholic beverages. The energy drink market is very small compared to other beverages market but it is growing 30 percent per year. Our financial objective is to maintain and increase this grow rate for our business. For the first year specially we would like to maintain a significant advertising budget to execute and utilize different media vehicles: magazine, internet, prime-time television, ambient and billboards. These media vehicles will allow Tiger to reach the desired reach and frequencies while keeping within the budget. . 3. Target Markets Tiger’s strategy is based on a positioning of different and exotic flavors, hot or cold use opportunities and varied serving sizes. Our main consumer target of Tiger is upper income level white collar people, working parents and young adults between 25 and 40 age who want healthy, natural, tasty and a high quality an energy drink with an affordable price. Tiger energy drink h as ability to strengthen memory, increase focus and overcome exhaustion and insufficient energy. Our secondary consumer target is low and mid income level which include truck drivers and blue collar workers who seek to stay alert during driving, working, etc†¦ These type of consumers are only looking to pay less for an energy drink since they consume for a purpose: â€Å"stay focused and alert†. 3. 5. Positioning Kaplan’s strategy is to be an innovative energy drink by product differentiation based on size, taste and hot or cold usage. Using product differentiation, we are positioning Tiger Energy Drink as the most revolutionary, tasty and healthy energy drink. Tiger is the brand of energy drinks that gives you the need of concentration and productivity in day time and need of fun and high energy in night to allow you to do everything you want in a full day of work and play. The fruity and tropical fresh taste leaves you asking for more and the bigger size contain more healthy ingredients than their competitors. Our marketing will focus on the value-priced equilibrium, reflecting the positive side of a big size and product taste and usage alternatives. 3. 6. Strategies Product . 7. Marketing Program 3. 8. Marketing Research 4. 0 Financials 4. 1. Break-Even Analysis 4. 2. Sales Forecast 4. 3. Expense Forecast 5. 0. Controls 5. 1. Implementation 5. 2. Marketing Organization 5. 3. Contingency Planning ——————————————– [ 1 ]. Market values are taken from Nielsen and Canadean’s data. While Nielsen measures retail market data, Canadean m easures â€Å"outside home† consumer data. Non-alcoholic beverages market data excludes pure milk and home use demijohn water products.