System PIR Detector

System PIR Detector In my design i would be designing an alarm system which would have three possible forms of sensing in order to prevent crime and for protection, having a combination of a systems that can be used to prevent a home and the industrial areas as well ,which would be able to detect, motion, smoke and heat along to protect the home and making use of arduino in order to implement the working of the systems. 2.1 Proximity Sensor These are sensor that can on there own detect objects or obstructions on their path or way without physical contact, they often emit electron beam and detects or notice changes in the field or environment, proximity sensor targets or demand different sensors, a capacitive or a photoelectric sensor or an inductive proximity sensor can also be used which might require a metal target ,looking at capacitive proximity sensor the object in question changes the dielectric constant between the two plates within a range in some cases which is relatively close to water, because sudden changes in capacitance of objects sometimes takes relatively long time to switch range within the 50Hertz,a normal capacitive proximity sensor do have about 10-12mm sensing range and about 30 mm in diameter, in most cases setting the output of a proximity sensor is quite difficult, hence proximity sensor designers always add hysteresis, excitation voltage etc.most capacitance proximity sensor can make measurement s in 100u sec with resolution of 10⠁ ¶,probes put into use in capacitive proximity sensor have either flat disc or rectangular sensing element, the main advantage of capacitive proximity sensor is that they are mostly unaffected by containers, allowing them to be replaced by optical devices. 2.2 Passive infrared sensor (PIR). In most security systems ,motion is required to be detected in a monitored environment, in most cases the passive infrared motion sensor is preferred to detect changes and upon detection motion sensors generally transmit a notification or indication to the systems host then an intrusion or activation of an alarm system to perform various operations ,in order to monitor a large space with only one or two detector ,most PIR sensor is designed with numerous optical components (mirror or lenses) then each component of such compound optics focuses the infrared radiation from objects within a respective sub-volume of the monitored space into an image appearing over the detector then monitored sub-volume can be interleaved with non-monitored sub-volumes and then radiation producing target (human) passing from the sub-volume to sub-volume causes a target radiation or background radiation /target radiation pattern in detector for humans the pattern leads to a change in the IR radiation in det ector . For PIR sensor there is the need to reduce false alarms and then minimizing processing requirement ,the PIR sensor using a minimal number of detector could generate false alarm from time to time ,definitely a radiation of wavelength outside the required micron band as a result false alarm would triggered in order to reduce false alarms from triggering ,optical filters could be added as detector windows to screen out white light and IR light then coating for mirrors and additives for lenses would be added to prevent focusing of white and near infrared light on detectors hence reducing the chances of motion ,PIR sensor producing false alarms when detectors include pairs of equally sized elements of opposing polarities, Non focused out of band radiation is equally incident on both elements ,then causing signals from equal and opposite elements to roughly cancel one another ,equal elements of opposite polarity reduce false alarms from shock and temperature change, there are chances that PIR sensors can be improved upon to reject interferences and determination of motion direction and detecting a moving object in a monitored space from a non-moving object characterized by non-constant radiation includes receiving a first frequency from the first passive PIR detector then receiving the second frequency from a second passive IR detector, hence the first and second frequencies not being equal ,this method involves outputting a signal are received simultaneously then signal indicate the presence of object is not output. The PIR (passive infrared Red) is a low cost PIR detector used for motion or human detection which can be a simple pyroelectric detector because the detector can be a significant part of the cost (5-10%) of a typical PIR motion sensor, most PIR motion sensor would only employ just one or two of such detectors ,normally the human body radiates infrared waves ranging between 8 to 12 micrometers, as a result should anyone move in any direction ,there will be a change in the quantity of infrared energy providing a low frequency and small amplitude signal, there are possibilities that the same signal can be amplified and decoded using microcontroller, ideally PIR sensor can detect changes in the quantity of infrared energy in small ranges of distance approximately 10-13 inches, in order to detect motions at larger distance, infrared radiation will have to be focused, the focusing is done with the use of a Fresnel lens in most cases usually divide the whole area into different zones hence any movement within the zones already divided into will certainly lead to a change in the infrared energy received by the sensor, Fresnel lenses depends on the range (distance) and basically coverage angle looking at volumetric lenses and certain then the PIR sensor unit will then decide whether the infrared light is from a warm moving body or not ,it is always a lot better when PIR sensor could have one or more inner sensing elements so that with relevant electronics and Fresnel lens, it could sense direction from up to down and right to left and show required output signal. 2.2.1 Uses of PIR Sensor They are basically used for automatic security lightning say when human moves across its path or view or sensor for instance a floodlight is switched on automatically and left on for a fixed period of time say 90 seconds and can provide light when you arrive at home. 2.2.2 Advantages of PIR PIR sensor does not require any form of maintenance, however should in case of any form of fault, it can be easily replaced so for optimum performance, it is advisable to remove any accumulated dust with low power cleaners. 2.2.3 Weakness of PIR sensor. PIR sensor do have its own limitation and these limitations in a way does let it work properly.PIR sensor would not detect stationery or slowly moving body or object in most cases the environment change in terms of cooling off of a nearby wall could actually activate the sensitivity of a sensor and when someone walk straight pass or towards a PIR it would not detect them until close by, they are actually temperature sensitive and work optimally at ambient air temperature of around 16-21 degrees celcius,in most cases when the temperature raises is about 32 degrees ,the field of view narrows and the sensor becomes less sensitive and vice-versa should the temperature drop below 12 degrees, the field view widens up and smaller or more at a distance object might activate the sensor . 2.3 MULTIPLE PIR SENSOR CIRCUIT Situations or scenarios will arise that you would require to use one or more PIR sensor within a system, where one could be at the front and the other at the end or the rear, it is virtually not possible to join them together the output from more than one PIR sensor, in a case like this an AND gate logic is deployed, in logic high voltage is shown by 1 and low voltage by 0 hence the output from a PIR sensor upon detecting motion shows 0 and is 1,the rest of the time, we want an output of 0 when either of the PIR sensor is output is 0,that can be shown in the truth table below . PIR # 1 PIR # 2 PIR # 1 PIR # 2 1 1 1 1 0 0 0 1 0 0 0 0 These truth table is exactly the same as that for an AND gate, basically a logic device that gives an output of 1 only when its two output are both 1, the basic symbol for an AND gate is below. In order to make use of the output signal from a PIR sensor we would need to invert it turn a 12v output to 0 v and a 0 v output into 12v,when motion is detected by a PIR sensor, the 0 v sensor signal is inverted to 12v signal . 2.3.1 NAND GATE Looking at putting two or more PIR sensor together in a circuit, it is not required to put PIR sensor signals through an AND gate ,then through a NOT gate rather i would use a NAND gate, the truth table for it could be seen below . PIR # 1 PIR # 2 PIR # 1 PIR # 2 1 1 0 1 0 1 0 1 1 0 0 1 Setting the signal of the sensor from two or more PIR sensor through a NAND gate will result to a 12v output unless both PIR sensor signal is 12v in a case where neither is detected in terms of motion then the output is 0v that is what we need. The basic diagram of an NAND gate can be seen below How NAND gate is physically connected to a PIR sensor in a circuit, AND gates could be gotten from integrated circuits with the 4000 series applicable to the 12 volt DC system as shown below, the schematic diagram of a Quad 2 input NAND gate with chip 4 NAND gates, each collecting two inputs, that can be seen in the diagram below. The maximum output current from the 4000 series is about 4 to 10 mA, slightly enough to light an LED, hence we might require it to amplified through a transistor so that it can power light couple of hundred mA or perhaps energise a coil of a relay, below a schematic diagram showing how the PIR sensor output could be put through a NAND gate and the result amplified through a transistor (NPN). In conclusion as regards to motion detection,PIR sensor is the most sensitive and advanced option that i am aware of and their light options makes it ideal for security systems . 2.4 Arduino The arduino platform is based on making things work using simple electronics, it is all about tinkering and creating something with the board with its functions defined below. Just above is the diagram of the arduino board and what each element of the board does will be defined below as well. 14 Digital IO (pins 0-13,) can be inputs or outputs as set in software 6 Analogue out (pins 0-5) are dedicated analogue input pins, these take analogue values (voltage readings) and convert it to numbers between 0 and 1023. 3 Analogue out (pins 9, 10, 11) this is just 3 of the digital pins and can be reassigned to do analogue output. The board could be powered through the USB port or from any power socket around, this arrangement could be changed with a jumper marked SV1 in the diagram, if the jumper is closest to the USB plug then the board is powered from there but if the jumper is on 2 pins closest to the DC connector then it is powered from there. 2.5 Interaction Design The essence of interactive design is all about creativity, being able to express your own design in a form of experience to create something between humans and artifacts, making designs through an interactive process based on prototypes of ever increasing fidelity, there are chances that design in future could be extended to include phototypes in technology with reference to electronics, basically interacting with each other as long as humans have been a species, so having interactive design has been applied to development of different solutions, creating or exploring ideals between human and technology, it involves creating products and systems which users can interact with individually, in order to achieve the ideals that you would like to realize within complex technology, systems making use of basic or simple electronics components like software packages and mobile devices, which can be applicable to several other devices and services, since interactive design defines behaviour t hough some principles of cognitive psychology shows how prepared the ground is for interactive design in terms of mental models and mapping etc and there are chances of creating human computer interaction (HCI),which is the methods of describing and testing the usability of communicating with interfaces, in most cases design are emphasized in users goals and experience, one of the essence of interactive design is to improve usability then the experience of the end product by understanding what is required to implement the design in question, after a system on has been designed by getting users involved on frequent basics, only then will designers be able to optimize and properly tailor the usability, it is quite an essence that the users that the designer is designing for is fully aware of the system capabilities from the onset in order to contain expectations from users, interactive design makes use of various photo type techniques to check variety of areas of design, ideas could b e grouped into three, testing the role of the artifact itself ,test of its implementation ,prototype could be physical or digital ,high or low fidelity . 2.6 Physical Computing In previous years making use of basic electronics makes dealing with engineers always kept systems designers from playing directly or indirectly with the medium, almost all tools require good understanding and was meant for engineers, physical computing involves putting together interactive physical components making use of software and hardware components and then having to get a respond the analog settings, could be reffered to as a framework to understand human relationship with the digital world, system using sensor and microcontroller to actualize analog input to a software system and to control several mechanical devices such as motors etc and variety of hardware applications, physical computing is used in various areas and applications making interesting link between the physical world and computer world, understanding the way or pattern in which humans communicate putting their expressions within their design, mini computers like the microcontroller have become cheap and easi er allowing the making of better tools and the arduino making use of the physical computing and system designer getting to know the elementary of electronics and get to know that you can construct phototypes with little investment . 2.7 SERIAL COMMUNICATION. Looking at the arduino diagram below, the USB connection that is used by the IDE to pass across codes into the processor and exciting news is that the connection will be used by programmer to communicate with the arduino to send data back to the computer and receive commands from it. 2.8 Bread board From the diagram below what a bread board looks like can be seen, it is just a plastic board filled up with holes and each contains spring loaded contact and component required leg could be put into the holes, each hole is about 2.53 mm distance from each other and then all components have their own legs, though not all contact on the board are equally created, the top and bottom row are connected horizontally and are used to carry power across the board so when power is required, there is always a hole or gap in the middle as wide as a chip, showing the vertical line of holes so pin will not be short circuited ,the essence of the breadboard is to allow you to alter connections between components in the fastest and most practical and non destructive way possible. 2.9 MICROCONTROLLER The micro controller are constantly used in automatically controlled products and devices, they fit into design well because of one of its advantages which is low power consumption, they consume relatively low power in mill watts and do have the ability to sleep when waiting for an input like pressing a button before it carrys out the operation so while sleeping it might be using just nanowatts,the micro controller allows you to integrate additional elements like read-write memory for data storage ,peripheral devices and input/output interfaces ,they also operate at very low speed compared to todays microprocessors. 2.10 Driving Bigger Loads The pins of an arduino board will only power devices that use up to 20 milliamps, though that is quite small which barely light an LED, trying to drive some else with far much more power will definitely stop the systems from working and definitely burn out the processor, in order to drive larger loads like coils etc, an external component that can switch such things ON and OFF by an arduino pin, a mosfet transistor will be required, which is an electronic switch that can be seen that the motor takes its power system having different power supply from the one used by arduino which is purely an advantage and the mosfet connected to pin 9 . 2.11 Analogue Input circuit could be reffered to as quantized electrical signal with a certain range and can generated by a sensor and received by a controller it changes constantly a definite manner in relation to a property, analogue signals produced by some sensors could be conditioned by converting higher-level standard signal which would be transmitted over wires to the receiving controller. Analogue inputs are converted to digital signals by the analogue to digital converter, in most cases located at the controller, in most cases limited to a small range of DC voltage. The three type of analogue input signals are current, resistance, voltages used in controls are within 1-5 volts and direct convert (VDC), 2-10 VDC as regards to current the 4-20 MA signal has become the industry standard convert signal for use with analogue and digital controllers, resistance are mostly associated with direct inputs from temperature sensing devices. A basic circuit diagram below is a typical example of analogue inp uts configurations. The arduino can sense voltage out across to one or any of its pins and shows it through digital real functions, this is used by the arduino in lots of applications, in most cases we need to know exactly what the amount of voltage we are putting across, hence in order to determine the exact voltage across and we would need a different type of pin. The lower right part of the arduino board has 6 sets of pins marked analogue in. These set of pins would not only tell u the voltage applied to them or not but also its value making use of the analogue read function. Voltage applied to one of the set of pins can be read using the scale, the function returns a number between 0 and 1023 representing voltages between 0 and 5 volts, hence if a voltage of 2.5 volts is applied to pin 0. The analogue read (0) will return 512 etc, hence constructing a circuit using 10k or 4.7k resistor and putting the codes through. You find the lead blinking at the rate that depends on the amount of light that hits it. 2.12 Pulse Width Modulation Pulse width modulation of the power source or signal involves the modulation of its duty cycle to carry messages over a communication link or rather control the amount of power sent to a load,PWM makes use of square wave, whose pulse width is constantly modulated resulting in variation of average value of the waveform, the best method to generate PWM signal is intersective method which requires a saw tooth or a triangle waveform which can be generated PWM signals e.g. micro controller, making use of a counter that increments periodically connected directly or indirectly to the clock of the circuit and sets back after the end of every period of PWM, there are three types of PWM signals -(leading edge modulation) the pulse lead edge can be held at the lead edge of the window and tail edge (trailing edge modulation) the pulse center may be fixed in the center of time window and both edges of the pulse moved to compress or expand the width. -the tail edge can be fixed and lead edge modulated. PWM could be used to reduce the total amount of power delivered to a load without losses due to the fact that the average power delivered is proportional to modulation duty cycle, PWM are used in controlling electrical power supply to other system like speed control in electric motors, PWM is used in efficient voltage regulators by switching voltage to the load with required duty cycle In conclusion the PWM is a way of digitally encoding analog signal level the diagram below shows the three possible PWM signals, the first figure showing the PWM outputs at 10% duty cycle and the other figures showing the PWM outputs at 50% and 90% duty cycle respectively, hence the three PWM outputs encode three different analog signal values at 10%, 50% and 90% of the full strength, the supply is 7v and the duty cycle is 10%, a 0.7 v analog signal result. Below a simple Pulse Width Modulation circuit can be shown. References. http://www.reuk.co.uk/Multiple-PIR-Sensor-Circuits.htm http://en.wikipedia.org/wiki/Passive_infrared_sensor 3. http://www.sensors-transducers.machinedesign.com/guiedits/content/bdeee4/bdeee4_7.aspx 4. http://www.freepatentsonline.com/6163025.html 5. http://www.arduino.cc/en/Main/Policy 6. http://en.wikipedia.org/wiki/Interaction_design 7. http://en.wikipedia.org/wiki/Physical_computing 8. http://www.ddc-online.org/inout/inout_chapt01_analogin.aspx 9. http://www.netrino.com/Embedded-Systems/How-To/PWM-Pulse-Width-Modulation 10. http://en.wikipedia.org/wiki/Microcontroller 11. Arduino booklet (2002), Massimo banzi, Erica calogero, David Guartielles, Jeff Gray, Tom Igoe, David Mellis 12. Barr .Michael, embedded systems Programming, September 2001, pp. 103-104 13. Making things talk: Practical Methods for Connecting Physical Objects by Tom Igoe (Paperback -September 28, 2007) 14. Physical Computing: sensing and controlling the physical world with computers by Tom Igoe, Dan O Sullivan. Thomson Course Technology, Boston, Massachusetts, May 2004

Tiger Energy Drink Marketin Plan

MARKETING PLAN TIGER ENERGY DRINK STAY FOCUSED 1. 0. Executive Summary Tiger Energy Drink offers their consumers â€Å"a unique product endowed with different usage alternatives† providing a beverage focused on positive effects of an energy drink and guarana with an amazing sweet taste. Tiger Energy Drink is an alternative to tea and coffee and can be consumed cold or hot depending on the preference. It has a very sweet taste -not too much intense- and can be consumed as a regular beverage. Tiger is positioned itself as an alternative to coffee since it offers a great variety of caffeine (guarana) and other energy drink since it offers different flavors. Guarana, the main ingredient of the Tiger energy drink, has a cognitive effect. A 2007 human pilot study  assessed acute behavioral effects to four doses (37. 5  mg, 75  mg, 150  mg and 300  mg) of guarana extract. Memory, alertness and mood were increased by the two lower doses, confirming previous results of cognitive improvement following 75  mg guarana. Some research also shows that Guarana has antioxidant and antibacterial effects, and also fat cell reduction. The target audience is working class and is primarily males and females between 25 – 40 ages. The majority consumer group of Tiger Energy Drink includes white-collar workers who spend long hours in office, working parents and young adults. 2. 0. Situation Analysis Tiger, founded 6 months ago by 2 entrepreneurs, is about to enter the competitive energy drinks market in Turkey. Although Energy Drinks market is considerably small, its annual growth rate is around 30% and the market is the most profitable segment of the non-alcoholic beverages market. The existence of big players and many cheaper outlier products will make it difficult for Tiger to establish a strong brand and market share in the short term. In order to do that, Tiger will differenciate in product flavors, hot or cold use opportunities and varied serving sizes. Of course, careful targeting of specific segments and supporting marketing activities will be the key to success. 2. 1. Market Summary Energy Drink market in Turkey consists of 0,35% of the whole non-alcoholic beverage market in terms of the market volume. The total volume of non-alcoholic beverages in Turkey is 7,2 billion liters, whereas Energy Drink’s volume is 25,5 million liters. On the other hand, when the market value is taken into consideration, Energy Drink market gets 3,5% of the whole non-alcoholic beverages market. The value of the whole non-alcoholic drinks market is 8,5 billion TL, and Energy Drinks’ share is 298 million TL. While the average value per liter in non-alcoholic beverages market is 1,18 TL, The same ratio becomes 11,66 TL in case of Energy Drinks. Therefore, it can clearly be seen that this segment is quite lucrative and profitable. The sub-markets, from the biggest to smallest, are water, tea, carbonated drinks, non-carbonated drinks (e. g. ice tea) and coffee markets. Although, its size is small, Energy Drink market has a steady 30% annual growth rate. Energy Drink consumers are usually in the 25-40 age range, upper income level white collar people. However, cheaper products were able to penetrate low and mid income level segments too. These include truck drivers and blue collar workers. Energy Drinks are consumed in many different occasions. The need of concentration and productivity defines their daytime use whereas the need of fun and high energy defines their nighttime use. The table below shows how Tiger addresses the basic needs of its targeted segments. Targeted Segment| Customer Need| Corresponding Feature/Benefit/Product| All Segments| Wake-up in the morning| Tea flavored, hot or cold consumption optioned Tiger (B vitamins and thein)| Students & Professionals| Concentration and Productivity in daytime and work activities| Orange, Melon or Tropical Mix Tiger drinks (Guarana)| | Fun and High Energy in nighttime activities| Orange, Melon or Tropical Mix Tiger drinks (Guarana, Ginseng, Taurin)| 2. 2. SWOT Analysis Tiger has several strengths which do not exist in Turkish market. However, lack of brand awareness and image is the most important weakness. The fact that the competition is well established could be identified as the strongest threat. Finally, the fast growing and profitable structure of the energy drink market would be the biggest opportunity. 2. 2. 1. Strengths Tiger has a number of important strengths 1. Innovative Product: The product has 3 different and well liked flavors which can be consumed without mixing with any other beverage. Alternatively, those flavors of Melon, Orange and Tropical Mix are suited to mix with many different alcoholic beverages. Finally the tea flavored, hot or cold consumption optioned, 4th variation is the revolutionary energy drink product. With its unmatched and tailor-made for Turkish taste tea flavor; this energy drink can be consumed even in breakfast. Its ability to be consumed as a hot drink is also revolutionary. 2. Pricing: Tiger offers excellent quality with better pricing than its 2 major competitors, Red Bull and Burn 3. Product Ingredients: Tiger’s excellent combination of Guarana and Ginseng causes great focus, improved memory and higher productivity. Furthermore, the Thein in tea-flavored variation invokes additional alertness, especially required in the morning. 4. Serving Sizes: Unlike its competitors, Tiger will have 350 ml cans for Orange, Melon & Tropical Mix flavors and 75 ml cans for tea flavored variation as well as the conventional 250 ml cans. 2. 2. 2. Weaknesses 1. Lack of Brand Awareness: Tiger does not have an established brand awareness and image. On the other side, Red Bull, Burn and other competitors have strong brand images. This issue will be dealt with aggressive promotion activities. 2. 2. 3. Opportunities 1. Growing and Profitable Market: The Energy Drink market grows around 30% annually. Furthermore, that sub category of the non-alcoholic beverages market has the highest profitability. 2. Demographics: Turkey’s population is younger compared with European and U. S markets. Therefore, target market size is lucratively big. 2. 2. 4. Threats 1. Competition: The competition in Turkey is well established. Red Bull and Burn share the upper segment of the market with almost 65% of the market value in total. With the addition of smaller and cheaper products, there are around 40 different brands in Turkey. In sum, Turkish Energy Drink market is highly competitive. 2. Energy Drinks’ image: Energy drinks are still seen as unhealthy and unnatural. In 2001, Red Bull was banned in Turkish market due to excessive caffeine content. Red Bull’s caffeine content is 400 mg per liter, whereas Turkish regulations did not permit higher than 150 mg at that time. However in 2004, Turkish Food Codex has been updated according to European Union standards and Red Bull’s ban had been revoked. Additionally, some fatalities occurred after excessive alcohol consumption and it was said that energy drinks were also involved and they would cause death when mixed with alcohol. These incidents along with the banning history of Red Bull strengthened the â€Å"unnatural and unhealthy† image of the Energy Drinks. 2. 3. Competition 2. 4. Product Offering 2. 5. Distribution 3. 0. Marketing Strategy 1. The main marketing strategy is to emphasize Tiger’s distinctive taste, different usage opportunities and size can. The taste is not too intense but very enjoyable with three different flavor. The product has 3 different and well liked flavors which can be consumed without mixing with any other beverage. Alternatively, those flavors of Melon, Orange and Tropical Mix are suited to mix with many different alcoholic beverages. The tea flavored, hot or cold consumption optioned will be an innovative energy drink. The size also provides a longer lasting boost of energy and cognition and production capability which led to the brand â€Å"Stay focused† slogan. 3. 1. Marketing Objectives Since we are completely a new brand we have set realist but achievable objectives for the for the first and second years of market entry First year objectives: In 2012, the total volume of energy drink will be theoretically 33 million liter if we take the consideration of the growth rate and last year wasted volume. We are planning to get a 5 percent share of the Turkish energy drink market through unit sales volume of approximately 5. 000. 000. We have to achieve a steady increase in market penetration. The primary goal is to build and increase both awareness and brand loyalty for Voltro among upper-income professional age 25 – 40. Second year objectives: In second year the main objective is to increase market share from 5 to 8 percent. We are planning to achieve break-even and start to get profit on our third year in business. 3. 2. Financial Objectives Energy drinks are most profitable beverage among all non-alcoholic beverages. The energy drink market is very small compared to other beverages market but it is growing 30 percent per year. Our financial objective is to maintain and increase this grow rate for our business. For the first year specially we would like to maintain a significant advertising budget to execute and utilize different media vehicles: magazine, internet, prime-time television, ambient and billboards. These media vehicles will allow Tiger to reach the desired reach and frequencies while keeping within the budget. . 3. Target Markets Tiger’s strategy is based on a positioning of different and exotic flavors, hot or cold use opportunities and varied serving sizes. Our main consumer target of Tiger is upper income level white collar people, working parents and young adults between 25 and 40 age who want healthy, natural, tasty and a high quality an energy drink with an affordable price. Tiger energy drink h as ability to strengthen memory, increase focus and overcome exhaustion and insufficient energy. Our secondary consumer target is low and mid income level which include truck drivers and blue collar workers who seek to stay alert during driving, working, etc†¦ These type of consumers are only looking to pay less for an energy drink since they consume for a purpose: â€Å"stay focused and alert†. 3. 5. Positioning Kaplan’s strategy is to be an innovative energy drink by product differentiation based on size, taste and hot or cold usage. Using product differentiation, we are positioning Tiger Energy Drink as the most revolutionary, tasty and healthy energy drink. Tiger is the brand of energy drinks that gives you the need of concentration and productivity in day time and need of fun and high energy in night to allow you to do everything you want in a full day of work and play. The fruity and tropical fresh taste leaves you asking for more and the bigger size contain more healthy ingredients than their competitors. Our marketing will focus on the value-priced equilibrium, reflecting the positive side of a big size and product taste and usage alternatives. 3. 6. Strategies Product . 7. Marketing Program 3. 8. Marketing Research 4. 0 Financials 4. 1. Break-Even Analysis 4. 2. Sales Forecast 4. 3. Expense Forecast 5. 0. Controls 5. 1. Implementation 5. 2. Marketing Organization 5. 3. Contingency Planning ——————————————– [ 1 ]. Market values are taken from Nielsen and Canadean’s data. While Nielsen measures retail market data, Canadean m easures â€Å"outside home† consumer data. Non-alcoholic beverages market data excludes pure milk and home use demijohn water products.

Construction Of The Natural Environment - 1537 Words

. INTRODUCTION: Nigeria like other developing countries is undergoing rapid growth accompanied by rapid development pressure with high demand for Housing and Infrastructure as a result of population growth. In 2000 the United Nation food and Agriculture Organization (FAO) found that â€Å"the role of population dynamics in local setting may vary from decisive to negligible and that deforestation can result from â€Å"a combination of population pressure and stagnation of economy, social and technological condition†. The present administration of Niger State Government embarked on mass constructions projects in order to reduce the alarming demands of housing. This leads to the obliteration of the natural environment Forests are being destroyed for several reasons, among which are the continued urbanization of the world and thus the need for construction of roads and buildings. The need for fuel and timber for construction is another major factor leading to deforestation (Domries and Salati, 1 991). However, over half of the worlds tropical rainforest have already been destroyed, and they are continuing to be destroyed today (Dowroes 1991). Moreover, the nature of construction in Nigeria has visibly affected the environment. 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Cómo solicitar parole humanitaria para EE.UU.

Cuando una persona extranjera necesita urgentemente ingresar a Estados Unidos y no puede obtener una visa podrà ­a calificar para obtener una parole humanitaria. Puntos clave: parole humanitaria La parole humanitaria solo es posible pedirla cuando el solicitante està ¡ fuera de EE.UU., no puede de ninguna manera obtener una visa regular y necesita ingresar a Estados Unidos por razà ³n de emergencia humanitaria o beneficio pà ºblico significativo.Cualquier persona puede pedir la parole humanitaria para sà ­ mismo, aunque tambià ©n es posible que lo solicita otra persona o una ONG a su nombre.El solicitante o sus patrocinadores deberà ¡n tener recursos econà ³micos suficientes para demostrar que, de ingresar a EE.UU. el solicitante no se convertirà ¡ en carga pà ºblica.Una de cada cuatro solicitudes de parole humanitaria es negada.De aprobarse, las parole humanitarias son por un tiempo concreto.  ¿Quà © es la visa humanitaria para Estados Unidos? Aunque habitualmente a este tipo de autorizacià ³n se les llama visa humanitaria en realidad no es un visa, sino que se trata de un parole, es decir, una autorizacià ³n extraordinaria que se otorga cuando no se cumplen los requisitos ordinarios para obtener una visa. Requisitos para solicitar una parole humanitaria Los requisitos para calificar para solicitar la parole humanitaria son cuatro: Estar fuera de EE.UU.No poder obtener una visa para EE.UU. por ser inadmisibleEl ingreso a EE.UU. serà ­a temporalLa razà ³n por la que se pide el parole es de naturaleza humanitaria o por razones de beneficio pà ºblico. Hay mà ¡s de 20 visas no inmigrante distintas para ingresar a Estados Unidos, cada una con sus caracterà ­sticas y requisitos. Ademà ¡s, chilenos y espaà ±oles y ciudadanos de otros 36 paà ­ses  no la necesitan para viajes por tiempo inferior a 90 dà ­as. Si no es posible obtener ninguna de estas visas, a veces es posible solicitar un waiver, tambià ©n conocido como perdà ³n o permiso. Si se han agotado todas las posibilidades y no es posible viajar a EE.UU. porque se es inadmisible  podrà ¡ entonces intentarse obtener la parole humanitaria.  ¿Quà © es una razà ³n humanitaria o beneficio pà ºblico significante para obtener la parole? La ley migratoria de los Estados Unidos establece que se puede solicitar cuando se dà © una de las siguientes causas:   mà ©dica, tanto para visitar a un familiar enfermo o accidentado o  como para recibir tratamiento mà ©dico, cuando no sea posible recibirlo en el propio paà ­s o en uno vecino.presentarse como testigo en un juicio  civil o penalcasos muy excepcionales de reunificacià ³n familiar, cuando se trata de una separacià ³n entre adulto - nià ±o menor de 16 aà ±os o en casos de incapacidad fà ­sica o mental.cualquier otra que sea considerada grave.  cuando sea un beneficio pà ºblico importante. Son muy importantes los ejemplos para ilustrar estos requisitos. Asà ­, una razà ³n mà ©dica de peso puede ser que un nià ±o enfermo necesite de una operacià ³n que solo se realiza en los Estados Unidos, y se puede pedir la parole para el menor y para su padre o su madre. Otro ejemplo, es si se necesita hacer una donacià ³n de mà ©dula a un hermano, etc.   Un ejemplo de reunificacià ³n familiar puede ser el caso extraordinario en el que un matrimonio obtiene una visa de inmigrante pero la esposa tiene un bebà © despuà ©s de la entrevista en el consulado pero antes de viajar a los Estados Unidos.   Se aplica inmediatamente por el I-130 pero por retrasos en las fechas de prioridad el bebà © tendrà ­a que estar muchos meses separado de su mamà ¡, esperando por un nà ºmero de visa disponible. Para evitar esto, podrà ­a solicitarse. Tambià ©n podrà ­a considerarse como base para un parole la necesidad de cuidar a un familiar muy grave o moribundo que se encuentra en EE.UU. o el deseo de asistir a un funeral de una persona cercana.  ¿Quià ©nes pueden presentar la solicitud de parole humanitaria? Pueden hacerlo cualquiera de las siguientes personas: La persona que necesita el parole. Es decir, el beneficiarioUn abogadoUna organizacià ³n sin fin de lucroUn familiar u otra persona como un amigo que està ¡ en Estados Unidos y que  patrocina. En este caso à ºltimo caso se debe enviar prueba de estatus migratorio legal en Estados Unidos, como por ejemplo, pasaporte americano, si es ciudadano, green card, si es residente permanente legal, etc.  ¿Cà ³mo solicitar la parole humanitaria? Para realizar la peticià ³n de parole humanitaria es requerimiento completar dos formularios oficiales, pagar y adjuntar documentacià ³n adicional que apoye la peticià ³n.   Existen dos formas muy parecidas de solicitar el permiso. En primer lugar, si el solicitante que fuera de Estados Unidos presenta la solicitud por sà ­ mismo, es decir, una auto-peticià ³n,  las reglas son las siguientes: Antes de comenzar a rellenar los formularios es necesario presentarse en persona en la embajada o consulado de los Estados Unidos y solicitar una pre-autorizacià ³n para llenar el I-131. Si se obtiene, en algà ºn momento que ya se indicarà ¡ serà ¡ necesario acudir al consulado o a un centro de apoyo para que le tomen al solicitante los datos biomà ©tricos, como por ejemplo, las huellas digitales. Ademà ¡s, una vez obtenida la pre-autorizacià ³n ya se puede ya completar la planilla  I-131.   Esta planilla, que se llama en inglà ©s Application for Travel Document es utilizado en mà ¡s casos que nada tienen que ver con la parole humanitaria. Por esta razà ³n es que es fà ¡cil confundirse por lo que se recomienda prestar mucha atencià ³n o contratar a un abogado con experiencia en estos casos. La otra planilla que se debe enviar con la aplicacià ³n es la  I-134 que es una declaracià ³n jurada sobre recursos econà ³micos. Incluir la declaracià ³n de impuestos, prueba de empleo actual y,  si se pide el parole por razà ³n mà ©dica, prueba de cà ³mo se va a pagar el tratamiento. Con este requisito se trata de demostrar que el solicitante no se convertirà ¡ en una carga pà ºblica en el caso de ingresar a EE.UU. Ademà ¡s, si un abogado colabora en la peticià ³n de este permiso, debe presentarse la forma G-28. Si se solicita para recibir tratamiento mà ©dico debe incluirse documentacià ³n de por quà © no puede recibir dicho tratamiento en su paà ­s ni en los vecinos, papeles mà ©dicos sobre diagnà ³stico y prognosis (cà ³mo se cree que va a ser la evolucià ³n de la enfermedad), cuà ¡nto tiempo se cree que va a durar el tratamiento, cuà ¡l es el costo, cà ³mo se va a pagar y cuà ¡les son los planes para salir de Estados Unidos cuando finalice el tratamiento. Asimismo, adjuntar toda la documentacià ³n adicional y detallada de apoyo que sirva para demostrar que existe una emergencia y tambià ©n la papelerà ­a con documentos personales, como copia legible del pasaporte del solicitante, su certificado de nacimiento o adopcià ³n y, si los tuviera, los certificados de matrimonio y decreto de divorcio.   Ademà ¡s, escribir una carta concisa pero que contenga todos los puntos sobre por quà © debe aprobarse la parole humanitaria. Esta aplicacià ³n tiene en la actualidad un costo de $575 dà ³lares americanos, pero verificar siempre antes de enviar la solicitud ya que puede cambiar. No es posible solicitar una waiver para no pagar esta cuota. Ademà ¡s, las personas entre 14 y 79 aà ±os de edad deben pagar $85 mà ¡s en concepto de toma de datos biomà ©tricos. Cabe destacar que si algà ºn documento està ¡ en un idioma distinto al inglà ©s debe traducirse y  certificar la traduccià ³n. Por el contrario, si la solicitud de la envà ­a un patrocinador que està ¡ en Estados Unidos, como por ejemplo un familiar el trà ¡mite consiste en rellenar las planillas I-131 y I-134 y adjuntar pago y documentacià ³n adicional como se ha dicho anteriormente. La à ºnica diferencia y muy importante es que no es necesario acudir al consulado por una pre-autorizacià ³n. Ademà ¡s, en este caso, el patrocinador al llenar el formulario I-134 deberà ¡ presentar los tax returns de los à ºltimos dos aà ±os.  ¿Cà ³mo se envà ­a la documentacià ³n para la parole humanitaria? Depende de dà ³nde està ¡ la persona que realiza la solicitud: Si el que solicita el parole es la persona que solicita ingresar a Estados Unidos y por lo tanto se encuentra fuera del paà ­s, entonces la documentacià ³n se entrega o envà ­a al consulado o embajada, quien la remite a la oficina del Humanitarian Affairs Branch (HAB, por sus siglas en inglà ©s), que està ¡ ubicado en Washington D.C. Por el contrario, si se cuenta con un patrocinador en Estados Unidos o se tiene aquà ­ abogado, entonces existen dos direcciones. Emplear la correcta segà ºn el tipo de envà ­o: Para correo ordinario: USCIS PO Box 660865 Dallas, TX. 75266 Para correo exprà ©s o mensajerà ­a:  USCIS Attn: HP 2501 S. State Hwy 121, Business Suite 400 Lewisville, TX 75067 Si el beneficiario de la parole ha sido deportado previamente de EE.UU. la documentacià ³n debe enviarse a la Oficina de Asuntos Internacionales de ICE en Washington D.C. Respuesta de USCIS a la solicitud de parole humanitaria Como regla general, el Servicio de Inmigracià ³n y Ciudadanà ­a (USCIS, por sus siglas en inglà ©s) responde por carta al solicitante y a su abogado, si lo tiene, entre 90 y  120 dà ­as despuà ©s del envà ­o. Sin embargo, si existe urgencia se puede solicitar tramitacià ³n de emergencia y se puede resolver en cuestià ³n de dà ­as. Si pasan mà ¡s de 120 dà ­as y no ha habido comunicacià ³n de ningà ºn tipo es recomendable escribir al lugar al que se envià ³ la solicitud y pedir informacià ³n.   Si se deniega la peticià ³n de la parole humanitaria, no se puede apelar, pero si cambian las circunstancias o se consiguen mà ¡s documentos para apoyar la solicitud, se puede aplicar de nuevo. Por el contrario, si se aprueba, se notifica al solicitante y a su abogado, si lo tiene. A continuacià ³n la embajada o el consulado se coordinarà ¡ con el HAB y con el solicitante para entregarle a à ©ste los documentos para viajar a Estados Unidos por el tiempo que se concede el parole, que generalmente es  por el tiempo necesario que dure la emergencia. El parole expira el dà ­a que se  indica en el documento en el que se aprueba o, si se sale antes de Estados Unidos, ese dà ­a. Se puede pedir un nuevo parole una vez que se està ¡ en Estados Unidos, es lo que en inglà ©s se llama un re-parole. Esto es, no se trata de una extensià ³n, sino de una nueva aplicacià ³n y se tiene que explicar por quà © se necesita.   La documentacià ³n y el pago se envà ­a a la oficina del HAB: 20 Massachusetts Ave, NW, Ste 3300 Washington, D.C. 20529-2100 Estadà ­sticas y consejos Cada aà ±o fiscal, el USCIS recibe aproximadamente unas 1.200 peticiones para que apruebe parole humanitarias. De ese total, apenas se aprueban 300. Es decir, se niegan el 75 por ciento o lo que es lo mismo, sà ³lo obtienen la aprobacià ³n una de cada cuatro. Los nà ºmeros indican claramente que no es fà ¡cil de obtener por lo que conviene estudiar las reglas y si se cree que se cumplen los requisitos contratar a un abogado con experiencia positiva en este tipo de casos. En ningà ºn caso se aprueban peticiones con el fin de saltarse las reglas establecidas por las leyes migratorias de los Estados Unidos. La parole humanitaria es el à ºltimo recurso para ingresar a Estados Unidos. Sà ³lo se debe buscar cuando exista una razà ³n humanitaria urgente o un beneficio pà ºblico importante que la justifique y siempre que se hayan previamente agotado todas las posibilidades de obtener una visa.   Este es un artà ­culo informativo. No es asesorà ­a legal.